Head of Product-led Growth

hace 2 semanas


En remoto, España Crisalix LABS, SLU A tiempo completo

About the role:


Crisalix is seeking an outstanding entrepreneur of Consumer Product Growth with a proven track record on launching and building a viral consumer marketplace/product in luxury / niche vertical etc
.



Responsibilities:

Online B2C Strategy and Business Model:
Define and develop the online B2C strategy and business model in collaboration with company founders, clients, and partners.
Align strategies with short-term and long-term goals.

Execution and Motivation:

Propel operational excellence over mere strategic alignment; ignite and inspire internal stakeholders.
Foster, expand, oversee, and fine-tune the consumer funnel for unparalleled optimization.

Monetization:

Build and maximize the monetization of the new unit using different income streams.
Test and create solutions for business/commercialization scenarios.

KPI Management:

Responsible for key performance indicators (KPIs) such as lead generation, revenue growth, and cost acquisition optimization.
Focus on community and engagement within the consumer environment.

Consumer Acquisition:

Increase consumer acquisition through effective viral features, SEO, PPC, programmatic, social/influencer marketing, and content marketing.

Performance Analysis:

Analyze performance and trends; recommend changes in strategy, pricing, and business models.
Evaluate and oversee legal frameworks in different market targets.

Market Understanding:

Understand consumer needs through market assessment, quantitative analysis, and qualitative feedback.
Monitor product releases, partnerships, acquisitions, news, and customer wins from key competitors.

Skills and Qualifications:

  • Topnotch in implementation.
  • A practical innovator who excels at execution.
  • A datasavvy marketer who excels at optimizing conversion funnels.
  • An entrepreneurial genius with a knack for turning opportunities into profitable businesses and optimizing monetization strategies across the board.
  • Strategic and creative thinking with keen business judgment.
  • Excellent written and verbal communication skills.
  • Creative, resultdriven, and highly organized.
  • Analytic skills to measure performance against goals.
  • User empathy and consumer orientation.
  • Project management and organizational skills.
  • Excellent English skills; and proficiency in at least one other language is a plus.

Additional Preferred Qualifications:

Experience in B2B and luxury/niche B2C companies.

Experience in the aesthetic industry and/or medical field.

Working experience of growth hacking for rapid growth.

Consultative nature and customer-centric approach.

Resilience, adaptability, and ability to thrive in a fast-paced agile environment.

Online B2C Strategy and Business Model:
Define and develop the online B2C strategy and business model in collaboration with company founders, clients, and partners.
Align strategies with short-term and long-term goals.

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