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Content Executive Sports

hace 3 meses

Sant Just Desvern, Barcelona, España Entain A tiempo completo

About The Role:


Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go.

We're home to a global family of >25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.


The 'Content Executive Sports & Gaming Spain' will be responsible for assisting the CRM Manager in planning and delivering compelling content for our sports and casino products.

You will also be responsible for supporting the development of engaging customer-centric content to support the requirements of the content team, SEO and social web teams.

Apart from content (copywriting + translating), you'll be responsible to track all the communications sent through our channels and report on that, as well as working together with the CRM department to be all internally aligned.


Key Responsibilities

  • Provide a seamless omnichannel user experience across all devices, products and channels
  • Ownership of our websites, providing local content aligned to key events + product features
  • Create engaging content for all marketing channels to educate and inform users improving their UX in our website.
  • Blog(s) and social media channels (inhouse + freelance contributors) to curate rich content
  • Collaborate with media partners to position editorial to educate + acquire players
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create Sports event Calendar with key events for the Spanish market
  • Alignment with Trading and Product teams to promote special odds, new games and latest features

Specialist skills and experience

Essential:

  • University degree in Marketing, Communication, Advertising, Journalism or similar
  • Excellent knowledge of sports with a special focus on the Spanish reality is a must
  • Native Spanish required
  • Basic technical knowledge of HTML, CSS and web publishing
  • English proficiency at all levels (extra languages is a plus)
  • Attention to detail to ensure that we deliver flawless communications through all levels
  • Organization and ability to meet tight deadlines
  • Excellent teamworking, communication and analytical skills

Desired:

  • 12 years of experience in similar roles
  • Proven experience in creating content tailored to other companies (betting is a plus)