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Content Marketing Manager
hace 3 meses
Job Purpose
The Content Marketing Manager ensures outstanding end-to-end omni-channel go-to-market approaches by creating and managing web content to ensure that it is accessible, relevant, accurate, and up to date.
While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain The position supports the orchestration of global & local campaigns, portfolio prioritization and campaign brand compatibility.
Main Tasks and Responsibilities
- Manages and drives all aspects of content marketing and directly supports the "Head Digital Campaigns & Demand Center" in the Marketing Operation Studio Madrid.
- Developing and execute content marketing strategies that align with the organization's marketing goals and objectives.
- Mastering the organization's content management system (CMS), ensuring that it is used to its full extent.
- Developing and maintaining the campaign websites/landing pages, ensuring that it is userfriendly, engaging, and optimized for search engine visibility.
- Analyzing and reporting on the performance of content marketing efforts, including website traffic, engagement rates, and conversion rates.
- Collaborating with other teams, including design, development, and marketing, to ensure that content is aligned with the overall brand and messaging.
- Support briefing sessions and turn briefings into superior, effective, creative, and measurable digital marketing outputs.
- Staying up to date with industry trends and best practices in content marketing, CMS, website design and development.
- Monitor and analyze campaign performance based on datadriven insights and strategy using quantitative analysis to determine metrics including ROI, CPA, CPL, conversion rates, and other KPIs to ensure that campaigns meet or exceed business goals and objectives.
- Develop and execute A/B and multivariate testing strategies to optimize campaign performance and drive continuous improvement with a handson growth hacking mentality.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools (e.g. Google Analytics) and deliver quantifiable improvements.
- Collaborate with internal teams to develop effective landing pages, ad creatives, and messaging to improve campaign performance.
- Identify and evaluate new opportunities and emerging trends to stay ahead of the competition.
- Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders and
- Implement Straumann Group's digital strategy with our businesses and adjust plans accordingly by conveying a consistent brand image.
- Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
- Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
- Support management of vendor and agency relationships where required.
Requirements needed
Qualifications:
Education, Experience and Personal Attributes
- Bachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and workrelated experience.
- 3+ years professional experience in digital marketing, preferably in the medical device industry or agency environment.
- Additional postgraduate and professional qualifications desirable
- Nonhierarchical teamoriented attitude
- Strong track record within a marketing / or sales organization
- Strong analytical skills with experience in datadriven decision making and proficiency in Google Analytics and other marketing analytics tools.
- Ability to work independently in a fastpaced and dynamic environment, manage multiple priorities and deliver results on time.
- Proactive and accountable with distinct interpersonal skills to cultivate a network of effective working relationships in an international matrix environment
- Energetic, commercial, and performancedriven team player with entrepreneurial spirit and strong marketing and commercial execution abilities
- Able to translate datadriven insights and complex digital topics in a tangible way
- A passion for recent technology tools and full understanding of global digital marketing platforms
- Digitally driven mindset to prioritize pragmatic value driving activities with a measurable impact
- Excellent organizational, communication, and presentation skills
- Thrives living and working in a multicultural environment
- High level of integrity and commitment
- Fluent in English (written and spoken), any other language is an advantage
What can you expect from us?
- An agile and ambitious environment: We are #ChangeMakers.
- Open, friendly colleagues who #collaborate and #support each other: We are #Players+Learners.
- The #freedom to #create and #engage: You can leave your #FootprintInDentistry.
- An employer
