CRM Manager

hace 2 semanas

Palma, Baleares, España TUI A tiempo completo

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role.

ABOUT THE JOB

  • Working together with a Senior CRM Manager in a Centre of Excellence team, you will be responsible for developing automated marketing campaigns to customers across different marketing channels and in different European markets.
Each team have a focus on one of the following areas:
base management, holiday inspiration, pre-departure, travel and trip, and post-holiday retention. This role is focussed on travel and trip

  • You will help develop the overall customer contact plan that is based on customer insights, recognises the drivers of value in our business, and allows for essential variations by market and product
  • You will identify and develop automated campaigns to drive awareness and uptake of tours and experiences for TUI customers
  • Define briefs for the campaigns and journeys to be developed, engaging with key stakeholders to obtain their input and priorities to inform your thinking and plans. Key stakeholder groups include TUI Group, Source Market CRM teams, TUI Musement Sales and Marketing teams, Product, Content, Analytics)
  • Work with designers and a CRM Automation Specialist to build, manage and execute campaigns endtoend, ensuring all communications have engaging, dynamic and effective content, and that the customer experience is frictionless
  • Interrogate performance reports and analysis to understand the key drivers of campaign performance, developing plans and A/B tests to optimise campaigns to improve results

ABOUT YOU

  • Significant experience of developing multichannel and automated CRM programmes, ideally in a multibrand or international environment
  • Significant experience of working in a CRM role, ideally in a medium to large organisation
  • Strategic thinker with ability to articulate complex concepts concisely
  • Highly commercial, with ability to define, identify and prioritise high value initiatives. Ability to create robust campaign plans to deliver growth
  • Proactive and selfdriven, you'll be confident working independently, but have strong team ethics
  • Powerful communicator with excellent presentation skills and ability to clearly articulate ideas
  • Capability to deal with ambiguity, uncertainty and to aggregate complex items
  • Fluent in English; ability in other languages especially Italian/Spanish would be beneficial but by no means essential
  • Comfortable working in a large pan European business, where occasional international travel will be required
  • Educated to a degree standard, ideally in a marketing or business discipline

ABOUT OUR OFFER

  • Competitive salary and benefits as standard
  • Career progression opportunities in more than 50 countries worldwide
  • Develop yourself as part of a friendly, richly diverse and virtual international team
  • Exceptional approach to your learning access to free learning platforms & language lessons
TUI Musement is a leading Tours & Activities business.

It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets and transfers in more than 50 countries worldwide.

There are over 130,000 'things to do' in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites and direct to TUI customers.

We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide.

TUI Musement sold around 10 million excursions, tours and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.

**#TUIJobs #TUIMusement #LI-LT1 #LI-Hybrid

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