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Brand Manager

hace 3 meses

Madrid, Madrid, España Elanco A tiempo completo

Education :

EQUIVALENTEXPERIENCE

At Elanco (

NYSE:
ELAN) - it all starts with animals

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability - the Elanco Healthy Purpose - to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better - join our team today

Role overview

  • Responsible for executional
    marketing excellence of prescription products at local level, for Spain and Portugal.
-
Works closely with the Marketing Manager and team to provide input into the strategy and is accountable for the performance of plans for the category and key brands.

  • The Brand Manager will lead or play a substantial role in the
    development and execution of the marketing plans for specific brands as assigned to ensure alignment to the larger category and business objectives
:

  • The Brand Manager will
    interact with key suppliers, including agencies and
    sit on multiple internal and external cross functional teams.

Day to day responsibilities

Execution of Country Affiliate Category and Brand Planning:

  • Understand global and regional strategies to interpret, adapt and translate into execution plans leading to business success
  • Develop strategy and local brand activation for key brands
  • Execute the roll out of country Marketing Campaigns to achieve Sales Targets
  • Lead and develop programs and projects to meet marketing objectives. Responsible for deliverables and execution of such programs.
  • Build metrics to track success and identify gaps versus planned outcomes. Adapt strategies and plans accordingly.
  • Partner on all the above with local species teams as appropriate (eg. Sales, TCs, Supply, Finances, Operations, etc.)

Coordination of the production and supply of all support material**:

  • Supply marketing communications (marcoms) items, such as leaflets, posters, detailers and merchandise aligned with Global platforms and directions (Global and Regional brands). Design and supply items for local brands where and when required.
  • Work closely with internal personnel and external agencies involved in the production and final approval of all artwork, and _to ensure compliance with all GPP requirements _in order to guarantee the right approval process

Expenditure, Production & Sales Forecasting:

  • Marketing Operational Expenditure (Opex) management and resource allocation.
  • Forecast product supply.

Customer Centricity:

  • Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing.
  • Spends time in the field (minimum 5 days per quarter) as needed to support Sales teams, meeting customers and consumers and gathering feedback on a firsthand basis.
  • Develop a deep understanding of the customer and customer needs
  • Manage brand and product pricing, exposure and price control.
  • Develop and drive customer insights initiatives and acquire market intelligence

Develop and maintain business relationships with key business partners

  • Build positive relationships with relevant external bodies, such as KOLs, advertising agencies, key vendors etc.
  • Promote the Elanco brand internally and externally to build engagement.

Required skills, experience and education
Education/Experience

  • Degree level either Life Science (Veterinarian preferable) or business qualification.
  • MBA or professional marketing qualification desirable.
-
> 5 years Marketing experience

Required Skills:

  • Empathy and passion for the veterinary Animal Health Business
  • Demonstrable passion for Marketing
  • Positive attitude and fit with Elanco cultural pillars
  • Demonstrated experience in working effectively with teams and various functional areas such as research, development, marketing services, finance, customer service, and business development.
  • A
    results driven team player able to work in and with a proactive team with a high degree of customer focus
  • Excellent organizational and implementation skills
  • Excellent written and verbal communication skills in
    Spanish and English, Portuguese desirable
:

  • Ability to influence and deliver results through others
  • Personal accountability and strong drive for execution
  • Ability to set priorities and manage multiple tasks.
  • Ma