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Brand Manager Jr
hace 7 días
Importante empresa en el sector bebidas, busca a su proximo Brand Manager Jr para que de soporte al equipo de Marketing.
RESPONSABILIDADES
Estrategia y Planificación de Marketing:
- Participar en la formulación estratégica de iniciativas dirigidas al consumidor, aportando ideas y conocimientos para el desarrollo de planes de marketing efectivos.
- Coordinar con todas las partes involucradas para garantizar una ejecución oportuna y adecuada de las estrategias
Iniciativas para el Consumidor:
- Encargarse de la implementación de iniciativas dirigidas al consumidor con un alto grado de autonomía, asegurando su correcta ejecución.
- Trabajar en estrecha colaboración con el equipo de Ventas y Trade para llevar a cabo las iniciativas en el canal HORECA
Promociones:
- Brindar apoyo en el diseño, planificación, desarrollo y seguimiento de promociones a nível nacional o local, tanto para consumidores como para el mercado comercial (lotes para fiestas, eventos de imagen en ciudades clave, festivales, promociones específicas para zonas geográficas, entre otras).
Digital:
- Colaborar con los responsables del área digital para garantizar una comunicación efectiva de las iniciativas en los canales digitales de la marca.
- Poseer conocimientos sobre medios y herramientas digitales para contribuir al desarrollo y optimización del mix de medios en línea
Control Presupuestario:
- Responsabilizarse del control presupuestario de las iniciativas a su cargo, garantizando el uso eficiente de los recursos asignados.
Relaciones y Coordinación:
- Establecer relaciones constructivas con el equipo de Ventas, Trade Marketing, Distribuidores, Proveedores y departamentos administrativos.
- Coordinar y gestionar prioridades y objetivos con agencias externas
Reportes:
- Preparar informes semanales sobre las acciones realizadas y presentarlos a su superior inmediato.
- Mantener una comunicación constante con el equipo de su marca asignada para asegurar una visión integral y multicanal de los contenidos dirigidos al consumidor
Requisitos:
- Titulación Universitaria en Marketing, Publicidad, Comunicación o ADE.
- Experiência mínima de 2 a 3 años en Departamento de Marketing en puesto similar.
- Manejo de Office 36
- Manejo de Salesforce.
- Conocimiento del sector.
- Inglés alto.
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