Traffic Coordinator
hace 1 semana
Si te consideras una persona analítica, orientada a resultados y team player, además posees una alta capacidad de adaptación, tenemos una oportunidad para ti en nuestras oficinas de la Barceloneta.
Como Traffic coordinator serás responsable de la gestión diaria de las campañas de SEM y Programática, así como de dar soporte analítico a los responsables de Social Media, Afiliados y SEO.
Gracias a ello, dispondrás de una visión completa de los diferentes canales y mercados, con el objetivo de detectar issues u oportunidades que permitan optimizar su inversión y resultados.
En el caso de SEM y Programática serás responsable de la estrategia y su implementación (estructura de las cuentas y campañas, estrategia de inversión y alineamiento con el calendario comercial, selección adecuada de assets, y los diferentes aspectos técnicos que permitan que las campañas se ejecuten y midan de manera óptima).
Tu papel respecto Social Media, Afiliados y SEO, será el de trabajar directamente con sus responsables y equipos, dotándoles de insights que les permitan optimizar sus resultados.
¿Qué te ofrecemos?
4-day work-week: trabajamos 34 horas dentro de una semana laboral de 4 días para potenciar la creatividad y la conciliación. Además, contamos con flexibilidad horaria de entrada y salida.
Oficinas abiertas al mar:
estamos en la Barceloneta frente al Mar Mediterráneo.
Las vistas nos inspiran y el entorno nos permite disfrutar de una vida saludable:
hacer deporte, llegar en bicicleta o caminando o comer al aire libre.
Podrás flexibilizar tu salario destinándolo a servicios como seguro de salud, transporte, guardería y comida. Además, podrás disfrutar de café, infusiones y fruta fresca cada día.
Desigualiza tu armario:
tendrás un 50% de descuento en nuestras colecciones.
¿Qué buscamos?
Formación académica en ADE, Economía, Marketing o similar.
Experiência de mínimo 5 años con experiência en Paid gestionando la parte analítica.
Nível intermedio/alto de inglés.
Capacidades para analizar grandes cantidades de datos y utilizarlos para identificar insights que permitan mejorar el rendimiento de las campañas.
Habilidades de gestión de proyectos para asegurar que las campañas se ejecutan dentro del plazo establecido.Conocimiento detallado de las diferentes plataformas publicitarias y las herramientas de análisis de datos disponibles.
Poder implementar y medir acciones de A/B testing que ayuden a llegar al público objetivo con mayor precisión.
Competencias que le permitan gráficar adecuadamente los datos que faciliten la comprensión de estos.
Autonomía en el uso de Google Analytics para todos los temas relacionados con el análisis de adquisición de tráfico.
Tus funciones principales serán
Análisis de tráfico del site pudiendo detectar ineficiencias de canales e impacto en los diferentes mercados.
Seguimiento y reporting de los principales indicadores que permitan optimizar las diferentes campañas de pago.
Proporcionar información sobre el desempeño de las campañas a los diferentes interesados.
Trabajar entre departamentos alineando estrategias y objetivos de cada campaña.
Supervisar el presupuesto destinado a cada canal/mercado.
Análisis de las diferentes opciones de segmentación haciendo más eficiente la inversión y ejecutando de una forma más adecuada la estrategia definida por la marca.
Asegurar el correcto tracking de las campañas.Mantenerse al día de cambios relevantes en la industria y las nuevas tecnologías.
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