Senior Category Manager

hace 1 semana

Madrid, Madrid, España Colgate-Palmolive A tiempo completo
No Relocation Assistance Offered
Madrid, Madrid, Community of, Spain

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.

Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.


We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

We are looking for a
Senior Retail Category Development Manager for our subsidiary located in Madrid, Spain.

This role functions as an expert in the field of shopper, customer and category projects. This translates into taking the lead on large (cross) category projects, both internal and external and training colleagues to place category management / retail
- and shopper thinking as strong as possible within the organization.


Reporting to the Retail Execution Manager you will be responsible for developing and delivering the Retail Category Development (RCD) services to our 1 way and 2 way customers to increase the value of our categories.


  • Responsible for championing the Category Vision within the organization, and demonstrates enhanced capabilities working collaboratively with customers. Plays an integral role in elevating Category and shopper knowledge.
  • The role requires a strong understanding of the shopper and the retail dynamics in different retail environments (RE's) across categories. The Category Development Manager needs to be able to identify the category business challenges at an RE level and for priority customers
  • Work with different quantitative and qualitative (research) agencies and the Insights & Analytics team to gather valuable insights and build credible category and trade stories
  • Is a part of the commercial team and will work with the Customer Development Managers and Marketing teams to ensure alignment and execution against the category and brand strategies by coordinating the RCD process with customers and providing the tools required to define and deploy the 5P's for the category.

Principal Duties and Responsibilities:

  • Define RCD annual plan to ensure highest standards of partnering & engagement with our key customers based on building trust on our objective insights & recommendations.
  • Lead the customer engagement process with prioritized customers, (including shop along, collaborative research shopper study, RCD workshop and lead Value creation meetings in order to align with the customer on a strategy to accelerate category growth).
  • Management of the relationship with Nielsen and Advantage to ensure we receive the right services and leverage it ith our business challenges
  • Keep developing and updating RCD Tools for the prioritized categories such as the Merchandising Manual or Category Newsletters to increase RCD coverage at 1 Way Customers.
  • Develop Recommended Assortment and Planograms by RE & key customers
  • Close internal collaboration with Insights team, Field Force, CDMs, Consumer Experience & rest of retail execution team
  • Provide category diagnosis internally and externally to customers and training store staffs
  • Provide key inputs to the GtM team for all NP development & new projects, help address Trade Stories

Education/ Experience Requirements:

  • Basic qualifications includ

e:

  • 4+ years of experience in a commercial area (category management /consumer marketing / customer development/ trade marketing)
  • Fluent Spanish level
  • Advanced English Level
  • Experienced contact with retailers (presentations/innovation days/commercial meetings)
  • Nielsen data management & reports (Scantrack, homepanel, trade panel ), Microsoft Office Tools (Excel, power point) and Google Tools (google sheets & google slides) knowledge & desirable planogram tools management like (i

e:
Spaceman, Apolo )

Leadership Competencies:

  • Consumer/Customer Focused
  • Relationship Building
  • Communicate Effectively
  • Analysis/Decision making
  • Planning/Priority Setting
  • Proactiveness
  • Ownership

Travel Requirements:

Expected percentage of travel:
up to 15%

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact.

We are determined to position ourselves for further growth

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