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Paid Media
hace 3 meses
- Crear y administrar campañas digitales de SpAds (SP, SB, SBV SD y SDV) para cumplir con los objetivos de la empresa
- Optimizar presupuestos y gastos de acuerdo con el rendimiento de los anuncios (Establecer reglas de presupuesto, optimización de ofertas y estrategias de colocación de ofertas)
- Experiência de búsqueda de palabras clave: la comprensión de Headmiddle, long tail y Keyword Matching es imprescindible
- Identificar y probar constantemente nuevas acciones (es decir, estrategias ofensivas, defensivas, crossellling, upselling) para conquistar categorías y subcategorías dentro de Amazon que sean relevantes para nuestro grupo de productos de enfoque.
- Completará auditorías periódicas en todos los listados de productos para garantizar el funcionamiento y la optimización adecuados, incluidos títulos de productos, viñetas, descripciones, precios, palabras clave y otros detalles del producto, incluidas variaciones y errores.
- Identificar métricas y KPIS para alcanzar los objetivos de la marca (ROAS/CR/VCR/VCPM )
- Crear acciones para mejorar el ranking orgánico de productos (revisión de palabras clave relevantes para mejorar listados, B2R y programa Vine)
- Proporcionar informes de desempeño de alta calidad a los supervisores.
- Supervisa el proceso operativo y administrativo dentro de la cuenta
Comuníquese y colabore con los departamentos de compras, operaciones, marketing, ventas y logística para garantizar que se satisfagan las necesidades de la cuenta.
- Identificar nuevas oportunidades de negocio para incrementar y diversificar los resultados de la cuenta
- Documente pasos de acción y recomendaciones claramente definidos para mejorar los objetivos de venta y venta.
Paid Media - Amazon Advertising:
- Formación universitaria
- Inglés alto hablado y escrito
- Al menos 4 años de experiência
- Al menos 2 años de experiência en plataformas PPC (Conocimiento y manejo de Amazon Advertising Platform (Search, DSP/Programmatic) y/o entorno Google (Google Shopping, SEO/SEM) con mentalidad omnicanal.
- Experiência con Amazon Vendor Central y Marketplaces Platforms
- Muy valorable experiência en el sector
- Manejo de excel
- Habilidad para trabajar en varios proyectos al mismo tiempo
- Perfil analítico capaz de extraer conclusiones del estudio de los datos.
- Grandes habilidades de comunicación y escritura.
- Persona acostumbrada a trabajar en entornos cambiantes
Paid Media - Amazon Advertising
- Salario: € BA
Ubicación: A1 (coche propio)
- Horario: 8:3018:00h V 8:3015:30h
- Primeros meses 100% presencial, posteriormente flexibilidad a definir.
Paid Media - Amazon Advertising-Importante Fabricante Herramientas
