Rrp Brand

hace 7 días

Madrid, Madrid, España JTI - Japan Tobacco International A tiempo completo
We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for
the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential.

We believe that when they are
free to be themselves, and they are given the opportunity to grow, travel and develop,
amazing things can happen.


That's why our employees, from around the world, choose to be a part of JTI.
It is why 80% of employees feel happy working at JTI. And why we've been awarded
Global Top Employer status, ten years running.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

RRP BRAND & CONSUMER ENGAGEMENT MANAGER

Position purpose:


The purpose of this position is to deliver the Brand and Consumer Engagement programs for RRP brands, setting the fundamentals to deliver a superior consumer brand experience.

You will deliver the required superior brand experience across all brand funnel (ie: acquisition mechanics, adoption journey) and across all available touchpoints (from product to offline activities) according to local regulation and brand strategy.

Collaboration with other teams will be paramount: RRP Team, Consumer & Trade Activation, Sales, GIP, Legal, HQ.

What will you do - responsibilities:

  • Execute Brand and Consumer Engagement Platforms for Ploom, driving a consumer-centric approach across elements and tools that belong to the Ploom proposition (I

E:
packaging, portfolio, communication campaigns, events...)

  • Act as brand guardian to ensure all projects are built toward the broader brand vision and ensure cohesive implementation of the strategy consistently.
  • Together with Line Manager and Marketing Manager, establish KPIs for the Consumer Journey, coordinating and sharing analysis on a continuative basis, giving conclusions and recommendations for future improvements. Continuous monitoring of the market at all relevant levels including geographies and touchpoints. Constantly tracking competition & new market trends, as well as understanding of consumer dynamics
  • Design quality input for the annual brand plan, optimizing the routetoconsumer and omnichannel approach (i.e. Campaigns, Events, Ambassador platform, Trade/HoReCa programs, etc.) based on consumer needs and competitive landscape.
  • Build strong relationship and work in close partnership with internal stakeholders (Consumer & Trade Activation, Sales, PPO, Legal, HQ), securing an optimal resource allocation in line with defined budget and brand guidelines, constantly reassessing allocation after careful evaluation of the main KPIs and ROI.
  • Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent.
  • Manage various tasks and projects as they arise and upon manager's request.

Who are we looking for - requirements:

  • A Bachelor's degree or equivalent education in Marketing, Business Administration or Economics
  • 35 years relevant experience in defining and building brand activation, marketing or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco
  • Excellent Spanish and English verbal and written communication skills
  • Fast learner, autonomous, have proven ability to manage complex projects
  • Balanced skillset, between strategy and operational mindset
  • Have proven ability to work within a fast paced evolving environment

Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.

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