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Head of Marketing Department

hace 3 meses

Ortigas, España Sante International A tiempo completo

Overview:
Head of Marketing Department is responsible for overseeing all aspects of the marketing department, including strategic planning, budgeting, and execution of marketing campaigns. They collaborate with cross-functional teams to develop marketing strategies aligned with business objectives, target audience preferences, and market trends. The Marketing Director leads a team of marketing professionals to create compelling content, manage digital and traditional marketing channels, and measure the effectiveness of marketing initiatives.

Responsibilities:

Strategic Planning:

  • Develop comprehensive marketing strategies to achieve business goals and increase brand awareness.
  • Conduct market research to identify emerging trends, consumer preferences, and competitive landscapes.
  • Analyze data and metrics to refine marketing strategies and optimize campaign performance.

Team Leadership:

  • Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to ensure high performance.
  • Foster a collaborative work environment that encourages creativity, innovation, and continuous learning.
  • Delegate tasks and responsibilities effectively, ensuring efficient workflow and timely project delivery.

Campaign Management:

  • Plan, execute, and monitor multi-channel marketing campaigns, including digital advertising, social media, email marketing, and content marketing.
  • Coordinate with internal and external stakeholders to develop marketing materials, such as brochures, advertisements, and promotional content.
  • Monitor campaign performance and analyze key metrics to optimize ROI and drive customer engagement.

Brand Management:

  • Develop and maintain the company's brand identity, ensuring consistency across all marketing channels and communication materials.
  • Collaborate with design and creative teams to create compelling brand assets, including logos, visual elements, and brand guidelines.
  • Monitor brand sentiment and perception, and implement strategies to enhance brand reputation and loyalty.

Budgeting and Resource Allocation:

  • Manage the marketing budget effectively, allocating resources strategically to maximize impact and achieve business objectives.
  • Evaluate the cost-effectiveness of marketing initiatives and identify opportunities for efficiency improvements.
  • Negotiate contracts and agreements with vendors, agencies, and partners to support marketing activities.

Performance Tracking and Reporting:

  • Implement robust analytics tools and methodologies to track marketing performance and measure KPIs.
  • Generate regular reports and presentations to communicate marketing insights, trends, and achievements to senior management.
  • Use data-driven insights to identify areas for optimization and make informed decisions to drive continuous improvement.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Proven experience in a senior marketing role, with a track record of developing and executing successful marketing strategies.
  • Strong leadership skills, with the ability to inspire and motivate cross-functional teams.
  • Excellent communication and interpersonal abilities, with the capacity to build relationships and influence stakeholders at all levels.
  • In-depth knowledge of digital marketing channels, analytics tools, and best practices.
  • Strategic thinker with analytical mindset and problem-solving skills.
  • Creative flair and passion for innovation in marketing.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Gym membership
  • Health insurance
  • Life insurance

Schedule:

  • 8 hour shift

Supplemental pay types:

  • 13th month salary
  • Bonus pay

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