Manager, Marketing Frontline Activation

hace 3 semanas

Salamanca, España Coca-Cola A tiempo completo

Location(s):Spain

City/Cities:Madrid

Travel Required:

Relocation Provided:

Job Posting End Date:June 22, 2024

Shift:

Job Description Summary:

Main Responsibilities:

Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas in STILLS (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).

Oversee localization and real-time amplification of IMX campaigns, for our STILLS brands, within the Franchise units, providing input to OU IMX team.

Drive bottler alignment on the marketing agenda, focusing on STILLS portfolio priorities and STILLS brands strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.

Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns

Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.

Provide coaching to junior members of the team and to members of project teams

Experience

Bachelor’s degree required

4-8 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf) and Digital culture

Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.

Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.

Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.

Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.

Experience working in cross-functional and cross-geographical teams is preferred

Self-Leadership

Ability to thrive in ambiguity

Contribute to build Culture & Engagement

Act as an actor of raising business performance

Work Focus

Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda

Ability to coordinate Projects/Local activations (calendars, resources, metrics) with Bottlers

Ability to identify needs for campaign localization or customization as necessary

Communication Focus

Role will require frequent communication with Regional/Local FLA Marketing Lead, OU Projects Leads, OU and Regional IMX team especially Media, and Regional Franchise leadership teams

Is the main Marketing counterpart of the Local Bottlers activation team and external activation agencies.

Travel requirements:

Up to 15% of travel required

Skills:Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

R-104981

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