CoE Programmatic Manager

Encontrado en: beBee S ES - hace 1 mes

Madrid, España Havas Media A tiempo completo

Hybrid

Agency :Havas Media

Job Description Summary : Havas is one of the world’s largest global communications groups, operating in over 100 countries. The Group is made up of two major divisions: Havas Creative Group and Havas Media Group.

We have a multi-disciplinary offering, united under one leadership, all in one building: advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment.

Our mission is to unite brands and people through meaningful connections, driving business success. We are the fastest growing of the global networks and have a challenger brand mentality. We share one common purpose: to bring media and creative closer together for the benefit of our clients.

Havas Media Global is a dedicated team supporting global clients across strategy, insight, media, creative and digital. The culture of our group is best described as dynamic, entrepreneurial, and collaborative.

We are solely immersed in global assignments and have the experience and understanding to fulfil the needs and challenges of global clients. We believe in modelling team structures after those of our clients and are set up to meet the unique requirements of each, from centralised one-hub market management to more coordinated or decentralised needs, adding value by leveraging central and local media expertise and the totality of our clients’ media investments.

Job Description :

Mission & Responsibilities

Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD.

Able to ideate successful audience segmentation aimed at reaching a client goal.

Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.

Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities.

Able to make compelling arguments based on data and results for more client data access.

Working with agency team to develop best-in-class solutions based on available tech.

Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.

Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.

You will be closely working with

Global clients and account managers of our Media Services team.

This may be the right role for you if you may have

3+ years’ experience in an agency environment having managed the deployment of campaign tracking and measurement technologies would be preferred.

3+ years’ experience managing and leading teams.

Minimum 6 years of experience in managing programmatic campaigns for large clients.

Expert knowledge of digital programmatic buying with hands-on experience using demand side platforms for large-scale clients.

Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.

Able to proficiently describe all possible KPIs and how they fit into the customer journey.

Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.

Proficient in Excel, with demonstrated ability to organize and consolidate.

#LI-CO1

Contract Type :Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

JR0066233

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