Marketing Content Specialist
hace 1 mes
Marketing Content Specialist
Marbella, Spain
€40,000 Guide Salary
Benefits:
Hybrid working, 22 days holiday plus bank holidays and the ability to carry 5 over to the next year, Private Medial insurance, Life Insurance, up to 30% salary sacrifice options, Lifestyle and Wellness plan, reduced working hours during July and August. Amazing Marketing Agency, forming part of a close knit global agency network. Focussed on a culture that puts people and development front and centre, and a recruitment strategy of hiring brilliant down to earth people, they are able to boast incredible staff retention rates. €40,000 is a guide salary, the company is open to considering suitable applicants around this figure.
Summary:
The Marketing Content Specialist (Business to Consumer) is responsible for managing the client's online presence by working closely with stakeholders to plan and edit engaging content across a variety of mediums and customer segments. The focus of this role is to curate and distribute relevant content to attract, acquire and maintain customer engagement.
You are detail and results-driven, team-spirited, skilled and imaginative, who can identify customer needs through research, reporting and experimentation in order to drive profitable customer action and meet marketing objectives.
NOTE: The Marketing Content will all be in English, so excellent written English is essential.
Responsibilities:
You will be responsible for following tasks:
- Assist teams and stakeholders in ensuring the execution of brand strategies.
- Executing the brand content marketing strategies across the customer lifetime journey.
- Collaborating with agencies to produce high quality content and creative assets.
- Writing, editing and/or refining digital copy.
- Delivering strong, engaging content to clients.
- Planning content calendars with agencies.
- Revising and optimising dated content using information gathered in SEO research.
- Analysing web metrics for overall success of different content and developing plans to optimise them.
- Creating content distribution network with other marketing verticals.
- Performing audits on site usability, usefulness, content, and branding from a user POV
- Publishing digital content through a CMS.
- Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.
Requirements:
- Strong knowledge of the latest content marketing trends
- Experience with content writing and ad copy writing - excellent written English is paramount
- Knowledge of SEO fundamentals, adhering to the latest Google algorithms
- Familiarity with how to distribute content through social media
- Video content ideation and execution
- Experience managing vendors
- Detailed reporting skills to demonstrate content ROI
- Ability to work within and groups as well as autonomously
- Experience managing budgeting
Please apply with your CV, asap.
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