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Marketing Content Specialist
hace 3 meses
Marketing Content Specialist
Marbella, Spain
€40,000 Guide Salary
Benefits:
Hybrid working, 22 days holiday plus bank holidays and the ability to carry 5 over to the next year, Private Medial insurance, Life Insurance, up to 30% salary sacrifice options, Lifestyle and Wellness plan, reduced working hours during July and August. Amazing Marketing Agency, forming part of a close knit global agency network. Focussed on a culture that puts people and development front and centre, and a recruitment strategy of hiring brilliant down to earth people, they are able to boast incredible staff retention rates. €40,000 is a guide salary, the company is open to considering suitable applicants around this figure.
Summary:
The Marketing Content Specialist (Business to Consumer) is responsible for managing the client's online presence by working closely with stakeholders to plan and edit engaging content across a variety of mediums and customer segments. The focus of this role is to curate and distribute relevant content to attract, acquire and maintain customer engagement.
You are detail and results-driven, team-spirited, skilled and imaginative, who can identify customer needs through research, reporting and experimentation in order to drive profitable customer action and meet marketing objectives.
NOTE: The Marketing Content will all be in English, so excellent written English is essential.
Responsibilities:
You will be responsible for following tasks:
Assist teams and stakeholders in ensuring the execution of brand strategies.
Executing the brand content marketing strategies across the customer lifetime journey.
Collaborating with agencies to produce high quality content and creative assets.
Writing, editing and/or refining digital copy.
Delivering strong, engaging content to clients.
Planning content calendars with agencies.
Revising and optimising dated content using information gathered in SEO research.
Analysing web metrics for overall success of different content and developing plans to optimise them.
Creating content distribution network with other marketing verticals.
Performing audits on site usability, usefulness, content, and branding from a user POV
Publishing digital content through a CMS.
Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touchpoints – working continuously within existing and expanding brand guidelines.
Requirements:
Strong knowledge of the latest content marketing trends
Experience with content writing and ad copy writing - excellent written English is paramount
Knowledge of SEO fundamentals, adhering to the latest Google algorithms
Familiarity with how to distribute content through social media
Video content ideation and execution
Experience managing vendors
Detailed reporting skills to demonstrate content ROI
Ability to work within and groups as well as autonomously
Experience managing budgeting
Please apply with your CV, asap.
