Marketing Manager Intraoral Scanner
hace 4 semanas
About this opportunity
As iTero Marketing Manager Iberia you will be responsible for executing the go-to-market strategy and local marketing plan for iTero intraoral scanner & imaging system software innovations in Spain and Portugal. You will help drive practice productivity and growth for dental professional customers -- including General Dentists (GP’s), Orthodontists, and Dental Labs. This role reports into the Marketing Director of Iberia. In this role, you will… Translate and execute regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including: Strategy Planning as part of AOP Localize campaign materials - Implementation of media Planning including Digital Local Congress + exhibitions OPEX Budget Management Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development; Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan; Build KOL network (speakers, key customers, institutions) to support execution of the plan; Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan. Use Iberian Market analysis to support ROI expectations; Have a cross functional coordination with Sales and finance teams to support business growth; Train and educate Iberian stakeholders on required aspects of brand + brand strategy including development of training collateral. In this role, you’ll need … Bachelor degree or above, preferably in a marketing or business related field. 3-5 years of proven work experience in Brand Management at country level. Excellent communication and presentation skills. Fluent in Spanish and English Preferably sales and marketing experience in medical devices or pharma Expert in PowerPoint, Excel, Word, and overall computer organizational skills Ability to lead and collaborate with cross functional groups. Be a strategic thinker Be proactive Strong communication and presentation skills-
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