Digital Marketing Growth Hacker

hace 3 semanas

Barcelona, España Board of Innovation A tiempo completo
Join us in imagining tomorrow's products, services and businesses - and creating them today.


We are Board of Innovation. A global collective of strategists, designers and entrepreneurs, who join forces with the world’s most ambitious businesses. We imagine tomorrow’s products, services and businesses – and create them today. 

We’ve embarked on the ambition to pioneer the future of innovation with AI. While we don’t fully know what the future holds, we know that it will look different to the past - and that our evolving proposition is resonating with clients. We're looking for a freelance Digital Marketing Growth Hacker to join our Marketing Manager in Spain on designing and executing our marketing campaigns & projects.

Please note the working hours for this role will be 32h/week.

What Your Day-to-Day Will Look Like
As a key player in our growth and content marketing efforts, you will:

  • Spearhead our B2B paid channel activities, primarily focusing on LinkedIn Ads to boost lead generation and brand awareness
  • Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across our digital channels
  • Monitor, analyze, and report on campaign performance metrics, including click-through rates (CTR), conversion to Marketing Qualified Leads (MQLs), return on investment (ROI), and other relevant KPIs
  • Conduct thorough analysis of web performance to continuously refine and innovate our content strategy.
  • Develop and optimize content with a strong focus on SEO to drive web traffic.
  • Enhance conversion rates by driving robust growth in website traffic and lead generation
  • Execute advanced retargeting and audience segmentation to maximize campaign effectiveness.
  • Continuously explore and test new paid channel opportunities to stay ahead in the market.
  • Actively support the creation and ideation of impactful content that resonates with our audience.
  • Assist in managing our social media presence, including content creation, copywriting, and visual content development.

What You Need to Succeed
Your background and skills include:

  • Over 3 years of experience in B2B performance marketing, preferably in a high-growth environment focused on digital and growth marketing.
  • Exception English language skills, both written and verbal
  • Some experience with content creation and short-form content writing is highly appreciated
  • A proven track record of managing and executing effective B2B paid marketing campaigns across various channels, with a particular strength in LinkedIn Ads.
  • Strong understanding of digital marketing metrics and KPIs, such as CTR, conversion rate, etc
  • You have a strong sense of ownership and not afraid to get your hands dirty with new, unfamiliar tasks
  • You have a strong willingness to learn
  • Project management skills to effectively plan, execute, and monitor performance marketing campaigns

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