Digital Marketing Manager
hace 2 meses
Join our SmartRental team
SmartRental Group , is a young company with great dynamism, dedicated to the operation and management of properties for the tourism and catering sector.
Our vision is to be the European leader in the market, providing diverse solutions and adapted to all accommodation needs.
With more than 10 years of experience, our activity focuses on hotels, apartments, hostels, student residences and luxury residences for the elderly.
Our portfolio has brands such as SmartRental Collection, Akeah, Malacuna, Live It, Suio, Evoca and Lemonade, covering various vertical markets in the Living and Hospitality sector.
At SmartRental Group, we are looking for a Digital Marketing Manager to plan, implement, and manage our digital marketing strategies. The main objective of this role is to enhance lead acquisition, improve brand visibility, optimize the customer experience, and maximize business opportunities through digital channels.
What will you do?
- Develop and implement digital marketing strategies across our Website, paid channels, CRM, email marketing etc
- Lead the development and launch of our new website to ensure a seamless user experience and positioning.
- Manage our day-to-day content updates and promos on our website.
- Manage digital marketing campaigns across channels such as SEO, SEM, email marketing, social media, display advertising and other digital platforms with the support of our digital agency.
- Collaborate with internal teams (Revenue Management, Social Media, Design, Content) to execute promotions and campaigns that boost conversions and revenue.
- Oversee and manage the digital marketing budget, ensuring a strong return on investment (ROI).
- Optimize and manage the loyalty program and email marketing to enhance customer retention.
- Track and report performance using Google Analytics, Dashboards, and Google Tag Manager.
- Create reports and maintain KPIs dashboards for all digital channels, and launching A/B tests providing actionable insights to improve strategy and execution.
- Stay updated on digital marketing trends and new technologies to implement continuous improvements.
What do we look for?
- Bachelor's degree in Marketing, Business, or related field, with 5-7 years of relevant experience.
- Fluent in Spanish with an advanced level of English (C1).
- Strong knowledge of digital marketing tools (Google Ads, SEO, SEM, CRM, email marketing).
- Experience with Google Analytics, Google Tag Manager, and reporting tools.
- Proven experience in website management, CMS, and digital campaign execution.
- Ability to analyze data, run A/B tests, and refine strategies for improved results.
- Excellent project management and communication skills.
- Knowledge of HTML, CSS, and tools like HubSpot, Salesforce, and Mailchimp is a plus.
- Ability to work as part of a team and lead projects autonomously.
- Highly organized, with the ability to manage multiple projects and deadlines.
What do we offer?
- Competitive salary
- Possibility of professional development and growth within an expanding company
- Discounts in our hotels and other benefits
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