Market Research

Encontrado en: Talent ES C2 - hace 3 semanas


Boadilla del Monte, España Santander A tiempo completo
Market Research & Customer Insights SpecialistCountry: Spain

En Santander () somos actores principales en la transformación del sector financiero. ¿Quieres unirte a nuestro equipo?

La División de Marketing, Marca y Relación con el Cliente es responsable marketing y las comunicaciones de marca de nuestras empresas. 

También llevan a cabo investigaciones para ayudar a identificar tendencias y entender cómo podemos estar más cerca de nuestros clientes. 

Adoptamos una sólida cultura de riesgos y esperamos que todos nuestros profesionales, independientemente del puesto que ocupen, tengan una actitud proactiva y responsable hacia la gestión de riesgos. 

Santander se enorgullece de ser una organización donde hay igualdad de oportunidades, independientemente de raza, sexo, religión, edad, orientación sexual, estado civil discapacidad, nacionalidad o identidad de género.

QUÉ HARÁS EN TU TRABAJO

Necesitamos a alguien como tú para que nos ayude en distintos ámbitos:

Desarrollar y coordinar, en entorno internacional, la implementación de mediciones de Customer Experience, Marca, tendencias y otras, en los diferentes países y áreas de Grupo Santander

Mediante metodologías de investigación cuantitativa y cualitativa, generar conocimiento que ayude a potenciar el negocio:

Recopilar, cotejar, analizar e interpretar información sobre clientes y no clientes, y su relación con la promesa de marca y el negocio Desarrollar proyectos de medición de la voz del cliente, y otros research en clientes y no clientes, e inferencia estadística Análisis estadístico, tratamiento de datos, extracción de insights, explicación de tendencias, extracción de patrones e información para convertirlos en insigths de valor para el Banco a nivel global Consolidar y desarrollar diagnósticos de dicha información a nivel Grupo para el reporte y transmisión en los foros de toma de decisión y la alta dirección.

QUÉ BUSCAMOS

Experiencia mínima de años en evaluación de marca y experiencia de clientes:

Experiencia en investigación de mercado: conocimiento de técnicas, metodologías avanzadas de investigación cuanti y cuali Capacidad analítica, con alto nivel de precisión en el ámbito del análisis estadístico, tratamiento de datos, extracción de insights, explicación de tendencias, extracción de patrones e información. Convertir los datos en insigths de valor para el Grupo, y planteamiento de accionables con impacto Capacidad de recopilar, cotejar, analizar e interpretar información sobre mercados potenciales, marca, reputación, experiencia y necesidades de los clientes, hábitos del consumidor, etc.

Experiencia en reporting, definición y gestión de dashboards.

Experiencia en preparación de presentaciones ejecutivas

Imprescindible nivel alto de Ingles, para coordinación y participación en contexto multi-país. 

Capacidad de interlocución con diferentes países, culturas e idiomas

SE VALORARÁ:

Conocimiento de SPSS, Python, R, Qliksense, Tableau, PowerBI

Comprensión de la necesidad e importancia de detalle y la precisión

Proactividad

Maximizar dinámicas de trabajo colaborativas

Capacidad de organizar y planificar recursos en la gestión de proyectos globales


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