Experiential Marketing Manager

hace 7 meses

Barcelona, España Criteo A tiempo completo

What You'll Do:

Criteo’s Experiential Marketing team is looking for an experienced detail-oriented Marketing Manager to champion our global events strategy consisting of key industry tentpoles, owned and operated events, and Executive Engagement programs. We are seeking a collaborative, creative and organized event marketer who has a passion for tech (and thrives in a fast-paced environment). Based in Barcelona and reporting directly to the Senior Manager, Global Experiential Marketing, you will be working cross-functionally with the wider marketing and communications department: content, brand, digital, social, operations, PR, and more. As the Experiential Marketing Manager, you will play a critical role in the delivery of these activations while supporting key business objectives and driving measurable ROI for the regional client solutions teams.

What You’ll Do

Lead end-to-end live and virtual event execution across key programs (industry tentpoles, owned & operated, flagship) by partnering with field, content, brand, social and PR teams to bring these moments to life – from sourcing and planning, theme/content development, look/feel ideation + build, attendance and promotion strategy, to post-event reconciliation.Execute various initiatives within our Executive Engagement program – regional summit(s), exclusive networking events and personalized outreach campaigns.Drive attendance and participation through strategic promotion and outreach efforts, leveraging email marketing, social media, digital/paid media, and other channels.Proactively engage with client solutions (sales) to coordinate, communicate, and educate the teams on any new and/or upcoming experiential marketing programs at a global scale – while ensuring each activation is aligned with company objectives and messagingBuild and manage a tracking process to determine all event campaign performance and pipeline influence within Salesforce.Operational Excellence: managing and forecasting large-scale budgets - contracting, payment processing and negotiation management alongside Finance, Legal, and Procurement departments

Who You Are:

We are seeking a highly motivated self-starter who thrives under tight deadlines. A quick learner with a "roll up your sleeves" attitude, a strong sense of ownership and a builder mentality.

Relevant experience in event marketing role within B2B spaceProblem Solver: no issue is too big or small - you are someone who encompasses a solutions-driven mindset and can think critically while navigating complex challenges with confidence and resilience.Relationship Builder: you thrive in social settings and can maintain strong relationships both internally and externally – while understanding your audience. You are also comfortable speaking with and presenting to senior leaders as well as executive audiences.Project Manager: you have the ability to take a project and run with it from concept through to completion – while emphasizing the importance of organization and attention to detail Self-Starter: ability to jump right in – asks questions, work independently, seek the information neededExperience with SplashThat (Event Tech), Wrike (Project Management Tool), Stensul (Email Marketing Tool) or other relevant toolsExperience with Salesforce/Pardot (or another CRM) Strong presentation skills – both in person and virtuallyGenuine interest in tech space with a desire to understand the AdTech space and be fluent in our technology’s capabilities.

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