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Director of Marketing
hace 1 semana
JOB SUMMARY
JOB FUNCTIONS
Reporting to the General Manager, the Director of Marketing takes responsibility for the development, delivery and execution of the annual Marketing plan and Marketing budgets in line with the hotel strategic priorities and revenue targets.
The successful candidate is also part of the hotel´s Executive Team and therefore has responsibilities as a driver of our Culture and keeper of our brand and hotel standards.
As Director of Marketing, the successful candidate will lead a team made up of four marketing professionals, including a Marketing Manager and a Public Relations Manager
KEY RESPONSIBILITIES:
REVENUE GENERATION
• Create schedule of pre and post stay marketing messages based on calendar and need periods.
• React to meetings/banqueting and room sales forecasts with appropriate sales/field marketing assistance.
• Work with Field Marketing to optimize, design and build relevant digital channels.
• Create content for hotel website.
• Connect Field Marketing teams to ensure quarterly campaigns are delivered on brand and sync in with property needs.
• Assist in connecting property to all Marriott internal sales channels.
• Place and design advertising when needed to help fill need periods.
DIGITAL
Collaborates with the Digital Field team to deliver multi-lingual tactical marketing campaigns in all segments.• Measure and evaluate the impact of all content and initiatives.
• Implement brand direction on new websites (internal/external), imagery and content.
• Collaborates with the Digital Field team to manage OTA updates, text and photography.
• Maintain and coordinate all video and photography updates and audits.
• Lead all social media channels.
• Work with appropriate hotel teams to manage reputation review sites.
COLLATERAL
• Brief all design collateral to outside agencies as required.
• Ensure all printed, electronic and guest facing material is on brand.
• Regularly appraise all material ensuring on brand and locally relevant.
• Ensure all hotel teams are proficient with brand standards when designing in house.
ADDITIONAL FUNCTIONS
In addition to the essential functions above, this position may be required to perform a combination of the following functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job:
EXPERIENCE AND QUALIFICATIONS
This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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