Channel & Customer Marketing Field Coordinator

hace 4 semanas


Barcelona, España Campari Espana S.L. A tiempo completo

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At this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.

Be Part of Our Signature Mix

ROLE OVERVIEW

La misión del CCM field Mediterráneo es gestionar los clientes HORECA en las zonas de Cataluña, Baleares y Canarias, con foco en Barcelona .

El/ella ejecuta el plan de marca, coordinando e implementando la estrategia de Perfect store, gestionando y coordinando los materiales POSM, y monitorizando el presupuesto y los resultados.

El CCM Field tiene % del tiempo de trabajo en la oficina y % de ruta en las zonas asignadas.

KEY RESPONSIBILITIES AND ACTIVITIES

Gestión De La Pirámide De clientes y Segmentación HORECA

Ejecutar el brand plan de cada marca desarrollada en la zona en la parte alta de la pirámide de clientes Validación y aprobación de la segmentación de los puntos de venta Coordinación y implementacion del perfect store en lugares relevantes para la construcción de marca Gestión y coordinación de los materiales POSM. Análisis estratégico de los barrios / códigos postales Coordinación con CCM Brand Lead de zonas / barrios para activaciones de marcas

Implementación Acuerdos Platinium

Identificación Lighthouse / Platinium en colaboración con CCM Brand Lead & CCM field lead Implementación de visibilidad y calendarización de activaciones del Lighthouse / Platinium Trabajar juntamente con CCM Field Lead en el desarrollo de los Lighthouse / Platinium (negociación cliente / desarrollo y seguimiento)

Planes tácticos

Identificación de oportunidades en el territorio (bottom-up) Coordinación a nivel local de las actividades de marcas a desarrollar Relación con el cliente / negociación

Gestión de PoSM

PoSM: ayuda a dar su visión en zona de gestión PoSM: ayuda a entender las necesidades de la zona / plan de canal

Monitorización y gestión

Relación con equipo de ventas para el seguimiento del local y del volumen Coordinación de presupuesto asignado en la zona Monitorización de los resultados – inputs / outputs ver con CCM Field Lead y Brand Lead Monitorización de datos UVE, brand / área / subárea / barrio – comportamiento de nuestras inversiones en zona. Audito acciones y visibilidad

ESSENTIAL SKILLS

Education


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