Channel & Customer Marketing Field Coordinator
hace 4 semanas
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ROLE OVERVIEW
La misión del CCM field Mediterráneo es gestionar los clientes HORECA en las zonas de Cataluña, Baleares y Canarias, con foco en Barcelona .
El/ella ejecuta el plan de marca, coordinando e implementando la estrategia de Perfect store, gestionando y coordinando los materiales POSM, y monitorizando el presupuesto y los resultados.
El CCM Field tiene % del tiempo de trabajo en la oficina y % de ruta en las zonas asignadas.
KEY RESPONSIBILITIES AND ACTIVITIES
Gestión De La Pirámide De clientes y Segmentación HORECA
Ejecutar el brand plan de cada marca desarrollada en la zona en la parte alta de la pirámide de clientes Validación y aprobación de la segmentación de los puntos de venta Coordinación y implementacion del perfect store en lugares relevantes para la construcción de marca Gestión y coordinación de los materiales POSM. Análisis estratégico de los barrios / códigos postales Coordinación con CCM Brand Lead de zonas / barrios para activaciones de marcasImplementación Acuerdos Platinium
Identificación Lighthouse / Platinium en colaboración con CCM Brand Lead & CCM field lead Implementación de visibilidad y calendarización de activaciones del Lighthouse / Platinium Trabajar juntamente con CCM Field Lead en el desarrollo de los Lighthouse / Platinium (negociación cliente / desarrollo y seguimiento)Planes tácticos
Identificación de oportunidades en el territorio (bottom-up) Coordinación a nivel local de las actividades de marcas a desarrollar Relación con el cliente / negociaciónGestión de PoSM
PoSM: ayuda a dar su visión en zona de gestión PoSM: ayuda a entender las necesidades de la zona / plan de canalMonitorización y gestión
Relación con equipo de ventas para el seguimiento del local y del volumen Coordinación de presupuesto asignado en la zona Monitorización de los resultados – inputs / outputs ver con CCM Field Lead y Brand Lead Monitorización de datos UVE, brand / área / subárea / barrio – comportamiento de nuestras inversiones en zona. Audito acciones y visibilidadESSENTIAL SKILLS
Education
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