Senior Performance Marketing

Encontrado en: Talent ES C2 - hace 1 semana

Barcelona, España Engel & Völkers A tiempo completo
Senior Performance Marketing Barcelona · Publicada el 18 de marzo de 2024 Descripción

- As a senior performance marketing, you will be responsible for managing our performance marketing campaigns & paid channels (Paid Search, Paid Social) Ideally we are looking for someone who is hands on with setting up campaigns, analyzing and optimizing them.

Strategic And Operational duties:

  • Own the strategic and operational aspects of digital campaigns
  • Establish the online digital strategy and help scale efficient online lead generation campaigns with excellent execution parameters aligning them to other Full Funnel media channels.
  • Ensure campaigns are executed based on best practices, powered with efficient optimization opportunities.
  • Implement a performance and reporting cadence including setting and tracking KPIs that lead to tangible business results, aligned with the global top funnel media team.
  • Set the annual perfomance lift strategy per market based on awareness trends in each market and configure campaign objectives accordingly.
  • Drive and lead budgeting/forecasting, vendor alignment, experimentation, short-term execution and long-term vision.

What will you do?

  • Campaign planning, creation, setup and optimisation, analysis and exploring new opportunities for channel growth.
  • Test & iterate campaign types, paid channels to identify the best multi- channel mix
  • Carry out keyword research to ensure maximum profitability and high conversion rates.
  • Setting up automated tracking system in place (via tracking template)
  • A/B test campaigns to ensure maximum profitability.
  • Collaborate and work closely with Data, sales, product, and content teams.

Tools

  • Google Analytics 4, Google Ads Editor (must know), Tableau, Advertising Platforms
  • Google Ads, Bing Ads, Meta Ads (Facebook + Instagram)

Requisitos mínimos

Your Experiences & Skills

  • At least 7+ years of work experience in a Growth/marketing role (ideally B2C model)
  • 4+ years experience in SEA
  • Fluent in Spanish & English
  • You are familiar with conversion goals (defining them) , offline conversion tracking & steering campaigns
  • Experience in managing multiple high spend accounts
  • Experience in data analysis (strong Excel skills (Pivot tables, VLOOKUPs etc.)
  • Expert understanding of working across paid social, display networks, native, Google Ads, publishers, and webinars
  • Highly technical, analytical and experimentation-driven;
  • You live and breathe: Audience selection, bidding strategies, attribution (web and mobile), tracking, incrementally testing, different ad formats

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