Marketing_Business Performance

Marketing_Business Performance & Reporting Specialist/ Sr Specialist

MarketingBarcelona, Spain

Amplifon is the global leader in the retail hearing care industry. Over 20,000 professionals in 26 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound. In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.

Amplifon Iberica S.A.U acquired GAES in 2019 with over 700 shops spread throughout the country. The main office is in Barcelona and operates with 2000+ dedicated professionals that empower people to discover all the emotions of sound.

We are currently looking for dynamic, motivated and results-driven professionals to join our Marketing team as Marketing_Business Performance & Reporting Specialist/ Sr Specialist , located at our Spanish headquarters in Barcelona

The Marketing team plays a critical role in driving overall Countrys strategy and performance, developing and implementing innovative strategies to enhance our brand presence, manage media channels effectively, optimize customer experiences, and maintain customer relationship-focused strategies along the whole lifecycle.

In particular, a Marketing_Business Performance & Reporting Specialist/ Sr Specialist has a key role in planning, forecasting, monitoring and steering marketing performance - including gathering, analysing & using data to assess business trends, defining and evaluating strategic initiatives, reporting & communicating key insights and recommendations at executive level - in order to drive the best decision-making and ultimately improve the overall Countrys performance. 

Main responsibilities:

Analyses marketing performance data, including marketing funnel metrics, sales funnel impacts, customer and sales feedback and operational KPIs

Uses complex data sets and develops models to forecast and controls all main marketing funnel events and customer/channel mix 

Creates and maintains reporting tools and dashboards that provide key performance indicators to marketing managers and leadership

Conducts ongoing and ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends and channel performance, and extracts actionable insights

Reviews and assesses cross-channels marketing investments and ROI, and supports business steering via optimal revenue management and investments allocation decisions

Creates and implements effective reporting & presentations for executive and leadership team, overall and on specific strategic initiatives

Provides analytics and key insights to the marketing teams to support business revenues growth adding all KPIs details to better understand root causes and influence marketing decisions

Works ongoing with all marketing teams to have a comprehensive view of marketing & business performance and projects, and proactively suggests or defines improvement actions 

Collaborate with cross-functional teams, including BI, Retail excellence, sales, finance, to gather, analyse and share data and insights for 360-degree analysis and improve overall performance

Requires/develops operational BI, adding all details to the existing dashboards in order to complete the overall business understanding

Technical skills:

Bachelors degree in management / business, or mathematics / statistical / analytics, or related field. Masters degree / MBA is a plus

Strong ability in identifying problems, analysing root causes, present findings and recommendations effectively

Proven experience in data analysis, visualization, reporting, interpretation and extraction of key insights

Capability to transmit core messages and insights via effective reports and presentations

Knowledge of marketing mix landscape, functioning and dynamics of key channels and investments allocation, core KPIs

Knowledge of P&L key drivers (revenues and costs drivers)

Understanding of retail environment (direct experience is a plus)

Understanding of product & service management principles, curiosity about the industry logics and specificities

Excellent written and verbal communication skills, both written and oral, in Spanish and English

Proficiency in Office (in particular Excel, Powerpoint, Word)

Knowledge of data analysis tools, preferably BI platforms or SQL

Soft skills:

Customer understanding and customer orientation

Performance and goal-orientation, strong accountability on results 

Ability to adapt to a dynamic and fast-paced retail environment

Ability to work collaboratively with cross-functional teams and build strong working relationships

Ability to influence, work and negotiate with internal and external partners and key stakeholders

Strategic vision and business acumen

Problem solving 

Autonomy and execution

Organizational capabilities

Change management attitude