Email Marketing Expert
hace 2 semanas
Job Title: Email Marketing Expert
Location: Remote (EST Time zone)
Salary Range: up to 1200 USD
Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST)
NOTE: INDEPENDENT CONTRACTOR POSITION
Company Overview:
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.
Position Overview:
We are looking for a dedicated and skilled Email Marketing Expert to join our marketing team. In this role, you will develop and implement email marketing strategies to enhance engagement, boost customer retention, and drive revenue growth. The ideal candidate will bring a strong understanding of email marketing platforms, audience segmentation, and analytical insights to support impactful campaigns.
Key Responsibilities:
- Email Campaign Strategy & Execution: Design, manage, and execute email marketing campaigns aligned with business goals, focusing on engagement, conversions, and customer retention.
- List Management: Oversee list segmentation and audience targeting, maintaining organized and hygienic email lists.
- Content Creation & Design: Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
- A/B Testing & Optimization: Implement testing strategies for subject lines, copy, and design to optimize engagement.
- Analytics & Reporting: Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.
- Automation & Personalization: Establish automation workflows and personalized tactics to enhance customer journey touchpoints.
- Compliance: Ensure email campaigns adhere to best practices and comply with regulations (e.g., CAN-SPAM, GDPR).
Qualifications:
- Over 5 years of experience in email marketing or a related field.
- Proven experience in email marketing, with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo.
- Strong knowledge of segmentation, automation, and A/B testing.
- Excellent communication, writing, and editing skills.
- Analytical mindset with experience using tools such as Google Analytics and email performance dashboards.
- Collaborative team player with adaptability to a fast-paced environment.
Nice-to-Haves:
- Knowledge of HTML/CSS for email is a plus but not required.
- Demonstrated ability to increase engagement and conversion rates through effective strategies.
Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format.
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