SEM Specialist

Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.Built on the Shiji Platform—the only truly global hotel technology platform—Shiji's cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.The best hotels run on Shiji—day and night.Job DescriptionWe're hiring a Paid Media Specialist to lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn, and Meta. This is a core marketing role focused on qualified lead generation, cost-efficiency, and channel performance, with room to grow as the team expands.You'll work closely with content, regional, and analytics teams to ensure our campaigns hit the right audiences with the right message at the right cost. This position replaces our previous contractor-based model and is a long-term strategic hire.What you will doCampaign Management:- Plan, build, and manage performance marketing campaigns on Google Ads, LinkedIn Ads, and Meta- Define targeting, creative rotation, budgets, and bid strategies- Launch and manage remarketing and lead generation campaigns across global marketsPerformance Optimization:- Own daily and weekly performance monitoring (CPL, CTR, ROAS, conversions)- Execute A/B tests on creative, landing pages, and audience segmentation- Recommend channel mix, spend shifts, and campaign improvements proactivelyReporting & Insights:- Maintain weekly reporting dashboard and campaign performance updates- Track CPL trends by region, product, and channel- Share insights with key stakeholders and translate data into actionsCross-Team Collaboration:- Work with content and design to brief and deliver creative assets- Align with regional marketing leads for local targeting needs- Collaborate with analytics to ensure proper UTM, tracking, and attributionQualifications3+ years of hands-on experience managing paid media (Google, LinkedIn, Meta) Proven track record running B2B lead generation campaigns (SaaS or hospitality tech preferred) Deep knowledge of campaign structure, audience targeting, keyword strategy, and bidding models Comfortable with data analysis, campaign reporting, and turning metrics into decisions Proficient in ad platforms and tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Fluent in English; excellent communicator and highly organizedNice to haveExperience with tools like Zoho CRM, HubSpot, or Salesforce Familiarity with international B2B campaigns (EMEA, Americas, or APAC) Landing page testing, CRO, and funnel optimization knowledgeAdditional InformationChallenging and creative technology environment.Feedback and initiative are always welcomed.Hybrid model of work, opportunity to work (partially) remotely. A modern workplace in one of our multinational offices, of course as much coffee, tea and fruit as you need to get into the flow. Access to various location-based benefits.