SEM Specialist

What Is Exoticca?Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and ecommerce of longdistance trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering bestvalue trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.What about the team?As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca geographies by owning and evolving high-impact, data-driven search marketing programs. You'll bring deep technical and strategic expertise to lead the planning, execution, and continuous improvement of SEM initiatives across Google and Microsoft Ads. You will be asked to own the day-to-day operations of the channel, coordinating the work of a team member with an operational background, in constant alignment and collaboration with the Manager of the area.This role is ideal for a strong SEM professional with a solid ownership mindset, expert knowledge of automation and bidding strategies, and a passion for testing and optimization. You will be a key stakeholder in cross-functional collaboration with Data, Product, and Sales to develop scalable solutions that improve CAC, LTV, and overall marketing efficiency.Which will be your main responsibilitiesOwn execution and large-scale management of multi-country SEM campaigns across Google and Microsoft Ads, ensuring performance aligns with ambitious acquisition and ROI targetsReport and present results to internal stakeholders, explaining performance and trends while proposing actions to be takenImplement and optimize AI-driven bidding strategies and feed-based automation to scale campaigns efficientlyCollaborate Martech area and Data teams to design and import custom conversion values, offline events, and predictive signals that fuel smarter bid strategiesDrive automation across campaign creation, reporting, and performance monitoring using scripts, SA360, or other platformsProactively identify testing opportunities (audiences, creatives, bid strategies, campaign types), design A/B tests, and operationalize learningsWork closely with internal creative teams to continuously improve ad assets — copy, extensions, imagery, and video — based on performance dataPut in place quarterly planning for SEM growth levers and define the roadmap to hit key business targetsPartner with Google and other platform reps to stay ahead of new AI-driven features and alpha/beta programsEnsure alignment of SEM efforts with wider cross-functional projects: landing pages UX, feed optimization, CRM audience signalsRequirements3+ years of hands-on SEM experience managing large-scale campaigns (6-7 figure budgets annually) across international marketsProven expertise in Google and Microsoft Ads platforms, including formats like Performance Max, broad match with smart bidding, and custom audience targetingExperience in other Performance Channels (Social Ads, Display) is also desirable and treated as a plusAutomation mindset and hands-on experience using automation tech tools (e.g. scripts, SA360, Google Ads API) and integrating offline conversion data to improve performanceUnderstanding of performance measurement and experimentation, with the ability to define, run, and interpret testsExperience working with analytics and visualization tools (Google Analytics, Looker, Tableau, etc.) and intermediate-to-advanced Excel skillsData driven and analytically minded: comfortable exploring datasets, identifying trends, and translating insights into actionsFluent in English and Spanish, with excellent communication and collaboration skillsExperience in the travel industry is a plus, but not essentialProactive, execution-oriented, and curious about emerging technologies in marketing (AI, automation, predictive modeling)BenefitsCompetitive compensation package in line with job responsibilities and experienceAdditionally, we propose the use of flexible compensation management for diet, transportation, and private health insurance with CobeeOn-site work model: Offices in Barcelona cityPermanent contract from the startTravel packages at reduced pricesReferral bonus, if you bring people as talented as youUnlimited coffee, team lunches, English lesson, bi-anual company partiesAnd last but not least, becoming part of a fun and motivated multicultural team at an agile and rapidly growing organizationJoin Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale.Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.#J-18808-Ljbffr