Business Intelligence Manager

hace 12 horas


Madrid, Madrid, España Puig A tiempo completo

The Opportunity

Transform local market data into actionable insights that support strategic decision-making within the Iberia market. This role will be key in cross-functional, high-impact business projects, leveraging data analytics and visualization tools to build a clear view of the fragrance market (niche, prestige & lifestyle), as well as the make-up and skincare categories.

In addition, the role will contribute to defining market estimates, Sell-Out and VMS targets, and to the ongoing tracking of these KPIs.

This position reports directly to the Director of Business Intelligence & Consumer Insights and works closely with the Marketing, Commercial and Finance teams, with direct exposure to General Management.

What you'll get to do
  • Track and perform advanced analysis of key market KPIs: market size, market growth, competitive positioning, channel performance, pricing and promotion impact.

  • Deliver market forecasts to support planning processes (budget and 3Y plan).

  • Estimate and define brand Sell-Out targets in collaboration with the marketing team, ensuring proper tracking to identify risks and opportunities.

  • Collect, consolidate, model, and clean data from various sources (Circana, retailer sell-out data, etc.) to enable quality analysis and visualization through dashboards, ensuring data quality, integrity and consistency.

  • Identify business opportunities based on both internal and external data.

  • Support strategic, cross-functional projects such as the integration of new brands or categories from a data perspective.

  • Coordinate with the Global Strategy team to ensure methodological alignment and share consolidated data.

  • Participate in the purchase and execution of qualitative and quantitative market studies alongside the Director, when required.

  • Act as a data reference for the Iberia team, addressing data needs and ensuring correct interpretation of sources.

  • Conduct advanced ad-hoc analysis based on requests from various teams.

  • Generate insightful reporting for General Management, Marketing, Commercial and Finance teams.

We'd love to meet you if you have
  • 5+ years of experience in data analysis, business intelligence, or market analysis, preferably in FMCG, luxury, or beauty industries.

  • Previous experience with data visualization tools (Power BI, Tableau, etc.) and industry data sources (NPD, Nielsen, IRI…).

  • Degree in Business Administration, Engineering, Statistics, Marketing or similar. Master's degree is a plus.

  • Languages: Fluent in Spanish and English (minimum C1 in both).

  • Strong analytical mindset and attention to detail.

  • Ability to synthesize large amounts of data into clear, actionable insights.

  • Advanced Excel skills and proficiency in data visualization tools.

  • High level of autonomy, proactivity, and adaptability in dynamic environments.

  • Strong communication skills across all levels of the organization.

A few things you'll love about us
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package


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