associate director of sales

Summary

AssociateDirectorof Sales – Grand Hyatt Barcelona

As AssociateDirectorof Sales at Grand Hyatt Barcelona, you will play a key leadership role in driving the hotel's commercial success. This position combines strategic vision with operational excellence, overseeing sales initiatives across all segments while mentoring a high-performing team. You will collaborate closely with the Director of Sales & Marketing to develop innovative strategies, maximize revenue opportunities, and strengthen the hotel's positioning in the luxury hospitality market. The ideal candidate is a dynamic leader with proven expertise in sales, exceptional relationship management skills, and a passion for delivering outstanding results.

Sales & Business Development

• Develop and implement strategic sales plans to achieve revenue targets across all segments.

• Actively prospect and acquire new business opportunities through direct sales, networking, and market intelligence.

• Prepare and present tailored proposals that meet client needs and uphold Hyatt's luxury standards.

• Negotiate complex contracts to secure profitable business and long-term partnerships.

• Represent Grand Hyatt Barcelona at major trade shows, networking events, and industry forums.

• Analyze market trends and competitor activity to identify new opportunities and adjust strategies proactively.

• Collaborate with Marketing and Revenue teams to create integrated campaigns that optimize segmentation and profitability.

• Ensure compliance with Hyatt SOPs and sales policies in all processes.

Account Management

• Oversee key account management, ensuring strong, long-term client relationships.

• Monitor production of top accounts and evaluate trends to maximize share and profitability.

• Maintain accurate documentation and reports in Hyatt systems, ensuring compliance with brand standards.

• Monitor account performance and implement strategies to maximize share and profitability.

• Act as the primary contact for high-value clients, ensuring exceptional service and personalized experiences.

• Conduct professional site inspections and client entertainment activities to strengthen relationships.

Leadership & TeamCollaboration

• Lead, mentor, and develop the Sales team, setting clear objectives and providing regular feedback.

• Foster a culture of collaboration, accountability, and continuous improvement within the team.

• Support the Director of Sales & Marketing in guiding the department toward achieving revenue targets.

• Implement training programs and best practices to enhance team skills and operational efficiency.

• Participate in departmental meetings and assist in setting strategic goals and action plans.

Financial & StrategicResponsibilities

• Assist in preparing the annual revenue budget and marketing plan.

• Coordinate monthly revenue forecasts and ensure accuracy within established margins.

• Monitor sales expense budgets and incentive plans, ensuring compliance and timely processing.

• Prepare complete and accurate end-of-month reports and participate in business review meetings.

• Develop strategies to increase market share and revenue penetration when goals are not met.

Qualifications

Qualifications & Skills

• Experience: Minimum 5–7 years in luxuryhospitality sales, with at least 2 years in a leadership role managing teams and strategic accounts.

• Languages: Fluent in Spanish and English (spoken and written); additional languages are a plus.

• Expertise:

• Strong knowledge of sales strategies, market segmentation, and revenue optimization.

• Proven ability to lead high-value negotiations and close complex deals.

• Leadership: Demonstrated success in team management, talent development, and fostering a high-performance culture.

• Skills:

• Excellent communication, presentation, and relationship-building abilities.

• Strong analytical and strategic thinking skills.

• Technology: Proficiency in Microsoft Office; experience with Opera PMS, Envision, Lanyon, and Agency360 preferred.

• Education: Degree in Business Administration, Marketing, or Hospitality Management.

• Personal Attributes: Highly proactive, results-driven, and passionate about luxury hospitality.

Care Connects Us - do our values speak to you?

At Hyatt, we care for people so they can be their best. Our values guide our behaviors to bring our purpose to life: Empathy, Integrity, Respect, Inclusion, Experimentation and Wellbeing.

What you will love about us

• Discounted hotel stays across Hyatt not just for you but also your family and friends from the day you start
• 50% discount on food and beverages when you dine as a guest at selected Hyatt Hotels
• Employee cafeteria
• Complimentary access to a multifaceted Wellness Platform in the care of mental well-being inspiring human growth
• Continuous learning and development opportunities to provide you with a clear career path as well as job promotion opportunities across Hyatt Hotels worldwide

At Hyatt 'We care for people so they can be their best'. This is demonstrated in our values of Empathy, Integrity, Respect, Inclusion, Experimentation and Wellbeing. Joining us means you will be part of the ever-growing Hyatt family which has 1150 hotels in over 70 countries and is recognized as a Great Place to Work Company Being part of Hyatt means always having space to be you. We are passionate about diversity, equity and inclusion. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities and identities.

Join a team that is making travel more human. Connected. Sustainable. Here, everyone's role matters. Opportunities are yours to shape. Your individuality is celebrated. At the heart of Hyatt is our shared belief that hospitality is more than just a job – it's a career for people who care.