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Digital Marketing Strategist

hace 2 horas

Madrid, Madrid, España Globant A tiempo completo

GUT is an award-winning global creative network powered by Globant
. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we're redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

We seek a
Digital Marketing Strategist
who shares our passion for innovation and change. This role is critical to helping our business partners evolve and adapt to consumers' personalized expectations in this new technological era.

What will help you succeed:

  • Ability to translate business objectives into digital marketing use cases.
  • Knowledge of omnichannel strategies and coordination across owned and paid channels.
  • Conceptual understanding of measurement frameworks, including attribution and incrementality.
  • Ability to collaborate effectively with both technical and business profiles, understanding and bridging both languages.
  • General knowledge of the digital marketing and MarTech ecosystem, and how its different components connect.
  • Understanding of digital analytics (web and app), including KPIs, performance metrics, and results interpretation.

  • Functional knowledge of Customer Data Platforms (CDPs), including:

  • Identity concepts

  • Data unification

  • Audience creation and activation

  • Understanding of marketing automation tools and customer journey orchestration (email, push, in-app, SMS).

  • Knowledge of first-party data–driven audience activation in paid media.
  • Understanding of customer data models and the use of behavioral data.

This job can be filled in
Madrid
.

Create with us digital products that people love. We will bring businesses and consumers together through AI technology and creativity, driving digital transformation to impact the world positively.

We may use AI and machine learning technologies in our recruitment process. Globant is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Globant is also committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Final compensation offered is based on multiple factors such as the specific role, hiring location, as well as individual skills, experience, and qualifications. In addition to competitive salaries, we offer a comprehensive benefits package. Learn more about life at Globant here: Globant Experience Guide.