Digital Platforms
hace 2 semanas
Your main purpose
Performance Marketing & Insights
Monitor campaign performance across Google Ads, Meta, DV360, Display, and Affiliates. Track key KPIs (ROAS, CPA, LTV, CTR) and ensure accurate execution through robust tagging, tracking, and support for MMM outputs.
Full-Funnel & Omnichannel Analytics
Deliver end-to-end analysis across all digital channels (SEO, email, direct, social). Provide insights that connect traffic, engagement, and conversions—highlighting synergies or overlaps between paid and organic sources.
Web & App Analytics Expertise
Analyze user behavior across platforms using GA4, Firebase, Adjust, etc. Track installs, sessions, retention, and in-app conversions, while continuously improving cross-platform measurement and tracking frameworks.
Platform Operations & Optimization
Support and optimize integrations across ad platforms and analytics tools (GA4, Meta, Firebase, CRM/CDPs). Collaborate on segmentation, automation, and maintain data quality for reporting and decision-making.
Attribution, Reporting & Experimentation
Build and manage dashboards (Looker Studio, Power BI, Tableau). Support A/B testing and contribute to attribution modeling using both tag-based and MMM approaches. Ensure tracking accuracy through GTM, UTMs, and pixels.
Cross-Functional Collaboration & Innovation
Partner with Brand, CRM, Product, and E-commerce teams to align on KPIs and reporting. Contribute to business reviews and innovation in measurement (e.g., incrementality testing, predictive analytics) while staying compliant with evolving data/privacy standards.
What will you bring?
Digital Analytics Experience
2–5 years in performance marketing, digital analytics, or data-driven roles, with proven ability to analyze both paid and organic channels.
Tool Proficiency
Hands-on experience with GA4, GTM, Google Ads, Meta, Firebase, and DV360. Familiar with app analytics platforms such as Adjust, Appsflyer, and Firebase.
Attribution & Measurement Expertise
Strong knowledge of UTM strategies, tagging, conversion tracking, and attribution models. Working familiarity with Marketing Mix Modeling (MMM) concepts and outputs.
Data Visualization & Technical Skills
Proficient in Looker Studio, Tableau, or Power BI. Basic knowledge of SQL or BigQuery is a plus for deeper data exploration.
Insight Generation & Communication
Able to translate complex performance data into actionable insights for diverse stakeholders, bridging technical depth with clear business relevance.
Compliance & Industry Awareness
Up to date on GDPR, cookie deprecation, and digital measurement best practices, ensuring data handling and reporting remain compliant and future-ready.
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