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Growth Product Owner

hace 2 semanas

Barcelona, Barcelona, España Kodify A tiempo completo

At Kodify we manage several high traffic web platforms developed using the latest technologies and we work hard to provide the best experience for our users.

It is extremely important to us that anyone who joins loves sharing their taste for high-quality products and pays attention to detail. We also value respect, openness, and diversity amongst our teams. We are an international team of around 50 with 13 different nationalities, spread around the world in our different office locations: Barcelona, Altea, Montréal, Los Angeles and several other European countries for the team that works remotely.

Role Overview

We are seeking a data-driven, experimental Growth Product Owner to accelerate the growth of our web-based products. In this role, you will own growth initiatives across the full customer lifecycle—from acquisition and activation through retention and monetization—using experimentation, analytics, and cross-functional collaboration to drive measurable business impact.

You will identify growth opportunities through data analysis, design and execute experiments to validate hypotheses, and optimize conversion funnels and user journeys. This role requires a unique blend of analytical rigor, creative problem-solving, and scrappy execution, with an obsessive focus on metrics and a growth-at-all-costs mindset that still respects user experience.

What You'll Do

Growth Strategy & Experimentation

  • Develop and execute growth strategies across acquisition, activation, retention, and monetization

  • Build and maintain a robust experimentation roadmap with clear hypotheses and success metrics

  • Design, launch, and analyze A/B tests and multivariate experiments to optimize key conversion funnels

  • Identify and prioritize high-impact growth opportunities using data analysis and user research

  • Establish and track North Star metrics and key growth KPIs

Backlog Management & Agile Execution

  • Maintain and prioritize product backlog with clear, actionable user stories and acceptance criteria

  • Lead backlog refinement and requirements planning sessions with development teams

  • Translate growth experiments and initiatives into detailed technical requirements

  • Manage dependencies, remove blockers, and ensure development team has clarity on priorities

  • Work closely with engineering to estimate effort and balance speed with quality

Funnel Optimization & Conversion

  • Own end-to-end conversion funnels and optimize each stage of the customer journey

  • Conduct deep-dive funnel analysis to identify friction points and drop-off opportunities

  • Optimize user onboarding flows, signup processes, and activation experiences

  • Improve pricing pages, checkout flows, and monetization touchpoints

  • Collaborate with UX/UI to design and test landing pages, flows, and experiences

Data Analysis & Insights

  • Analyze user behavior, cohort performance, and engagement metrics to uncover growth levers

  • Build and monitor dashboards for key growth metrics and experiment results

  • Conduct segmentation analysis to identify high-value user cohorts and personalization opportunities

  • Partner with data teams to build models for user lifetime value, churn prediction, and retention

  • Translate complex data into actionable insights and compelling narratives for stakeholders

Cross-Functional Collaboration

  • Work closely with engineering, design, marketing, and analytics to execute growth initiatives

  • Partner with marketing on acquisition campaigns, SEO/SEM strategies, and channel optimization

  • Interface with customer support and success teams to identify friction and improvement areas

  • Present experiment results, insights, and recommendations to leadership

Growth Loops & Scalable Systems

  • Identify and build viral loops and network effects to drive organic growth

  • Implement and optimize growth tactics including email campaigns and push notifications

  • Develop scalable systems and frameworks for continuous experimentation and optimization

  • Stay current on growth hacking techniques, industry trends, and emerging acquisition channels

  • Build a culture of experimentation, learning, and data-driven decision making

What You'll Bring

Experience & Background

  • 3-5+ years of experience in growth product management, growth marketing, or data-driven product roles

  • Proven track record of driving measurable growth through experimentation and optimization

  • Experience in high-traffic consumer web platforms, subscription businesses, e-commerce, or SaaS environments

  • Strong portfolio demonstrating successful growth initiatives with quantifiable business impact

  • Experience writing user stories, acceptance criteria, and technical requirements for engineering teams

Technical & Analytical Skills

  • Expert-level proficiency with product analytics tools (Google Analytics, Amplitude, Mixpanel, Segment, or similar)

  • Hands-on experience designing and analyzing A/B tests using experimentation platforms (Optimizely, VWO, Google Optimize, or similar)

  • Strong Excel/Google Sheets skills for modeling, forecasting, and data manipulation

  • Experience with data visualization tools (Tableau, Looker, Metabase, or similar)

  • Statistical knowledge for experiment design, significance testing, and sample size calculations

Growth & Marketing Acumen

  • Deep understanding of growth frameworks (AARRR/pirate metrics, growth loops, flywheels)

  • Expertise in conversion rate optimization (CRO), landing page optimization, and funnel analysis

  • Knowledge of digital marketing channels: SEO, SEM, paid social, email marketing, content marketing

  • Understanding of attribution models, cohort analysis, and unit economics

  • Experience with marketing automation tools and customer engagement platforms

  • Familiarity with privacy regulations (GDPR, CCPA) and their impact on growth tactics

Soft Skills & Working Style

  • Highly analytical mindset with ability to find insights in complex datasets

  • Scrappy, resourceful approach with bias toward action and rapid iteration

  • Excellent communication skills to present data and insights to both technical and non-technical audiences

  • Comfortable with ambiguity and able to thrive in a fast-paced, dynamic environment

  • Collaborative team player who can influence without authority

  • Growth mindset with passion for continuous learning and experimentation

  • Complete fluency in English is essential

Nice to Have

  • Advanced SQL skills for querying databases and conducting custom analysis

  • Technical background with coding skills (Python, JavaScript) or experience as a data analyst

  • Experience with AI agents

  • Proficiency with product management and backlog tools (Jira, Linear, Asana, or similar)

  • Familiarity with privacy regulations (GDPR, CCPA) and their impact on growth tactics

  • Degree in business, computer science, mathematics, statistics, economics, or related field

  • Experience with payment processing, subscription billing, or monetization optimization

  • Experience managing paid acquisition budgets and CAC optimization

About You

  • You're obsessed with metrics and find satisfaction in moving numbers

  • You have a natural curiosity and love diving into data to uncover insights

  • You're comfortable running dozens of experiments knowing most will fail, but each teaches something valuable

  • You balance creative growth tactics with rigorous analytical validation

  • You think in systems and loops, always looking for scalable, repeatable growth mechanisms

  • You're user-focused but business-minded, understanding that sustainable growth requires both

  • You thrive on experimentation, iteration, and continuous improvement

  • You value transparency, data-driven decisions, and learning from both wins and losses

What We Offer

  • Generous training and development budget (10% of your annual salary)

  • 3 x a year company on-sites

  • 1 x per year company retreat (think, Mexico, Dominican Republic…)

  • Flexible/Remote working

  • 1 month paid sabbatical after 3 years with us

  • Generous PTO

  • Day off on your Birthday

  • Extended parental leave

  • Health and Wellness Budget

  • Health insurance

  • Cool and modern office space

  • Latest tech equipment

  • Healthy snacks and drinks provided at all times

Notice

Kodify is an equal opportunity employer and encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, disability, sexual orientation, veteran status, or any other status or characteristic protected by law.