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Director of Growth Marketing

hace 6 horas

Madrid, Madrid, España Pleo A tiempo completo

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses 'go beyond'.

The word 'Pleo' actually means 'more than you'd expect', and living by that mantra has been the secret to our success over the last 10 years.

Now, we're at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can't say we've got this whole thing figured out. And frankly, that's half the fun What we can say is that we're a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About The Role
We're looking for a Growth Marketing Director to own and scale Pleo's growth marketing engine to drive efficient customer acquisition, activation, retention and expansion across Pleo's markets. This is a senior leadership role with accountability for paid acquisition, organic growth (SEO/AEO), lifecycle marketing and full-funnel performance optimisation. You'll work in close partnership with Brand, PMM, Sales, RevOps, PLG, Product and other teams. You'll be accountable for turning strategy into measurable results - building systems, teams, and ways of working that deliver efficient growth today while compounding returns over time and setting Pleo up for long-term success.

Who You'll Be Working With And Reporting To
You'll report to our VP of Marketing. You will lead an existing team of specialists within the Performance and Lifecycle Marketing teams. You'll also partner with Sales, RevOps, and Product to align our PLG and Sales-led funnels into one cohesive system.

What You'll Be Doing
As a Growth Marketing Director, you will

  • Drive Efficient Customer Acquisition: Own paid channels, SEO/AEO, and marketing website performance to generate high-quality demand at the right cost
  • Scale Lifecycle Marketing: Build and execute programs that activate trials, drive adoption, retain customers, and expand revenue
  • Optimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one system
  • Turn Strategy into Execution: Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impact
  • Measure What Matters: Define metrics that reflect business impact, move beyond last-click attribution, and use insights to guide investment decisions
  • Build the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working

What You Bring
You'll thrive in this role if you have:

  • 10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech
  • Proven success operating across both PLG (self-serve) and Sales-led (AE/CSM) MODELS
  • A deep understanding of paid growth channels and a rigorous approach to experimentation
  • Proven ability to operate at both strategic and executional levels
  • Experience leading senior teams and influencing cross-functional partners
  • A background in scaling high-growth companies where you are comfortable with ambiguity

Why is this role a good fit for you
This role is a good fit for you if:

  • You enjoy the building phase, creating processes and frameworks where none currently exist
  • You are a commercial leader who wants direct accountability for a significant portion of the company's budget
  • You want the autonomy to reshape a marketing engine in a fast-growing Fintech leader

This role is not good for you if:

  • You prefer working in a siloed environment where Marketing doesn't need to align closely with Product or Sales
  • You are strictly a brand marketer and prefer not to be held accountable for CAC, LTV or pipeline targets
  • You prefer a slow moving environment with fixed processes rather than a fast paced, evolving fintech

How You'll Develop In This Role
In your first 6-12 months at Pleo, you'll:

  • Lead the delivery of a data driven growth strategy that defines clear roles and metrics across acquisition and lifecycle
  • Establish a high performance culture within your team, setting clear KPIs and optimisation cadences
  • Partner with our VP Marketing and CRO to align growth strategy with our long-term roadmap as a full suite platform

Show me the benefits

  • Your own Pleo card (no more out-of-pocket spending)
  • Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
  • Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
  • We offer 25 days of holiday + your public holidays
  • Option to purchase 5 additional days of holiday through a salary sacrifice
  • We use MyndUp to give our employees access to free mental health and well-being support with great success so far
  • Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work

The interview process
We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:

  • Intro Call: 30 minutes with our Talent Acquisition Partner
  • Hiring Manager Interview: A deep dive to discuss your experience building growth engines
  • Challenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role
  • Bar Raiser: A final interview with our CRO

Transparency is important to us so we also wanted to share some insights about what we're looking for in applications to ensure you can set yourself up for success

Last time we hired for this role, we received a large number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn't make it past the application screening stage include:

  • CV writing and content: it was very clear that many of the CVs we saw were very generic and AI generated. There is no issue with leveraging AI to help with CV writing, there was little indication of what real impact the candidates had in their previous experience. You might have heard of the "Achieved X, as measured by Y, by doing Z" formula (credit Laszlo Bock ~2014), this is a great way to give a clear picture of what you have actually worked on. A link to the company websites of your previous roles is also a huge help
  • Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process
  • Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc

About Your Application

  • Please submit your application in English; it's our company language so you'll be speaking lots of it if you join
  • We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there Our lovely support team isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone
  • We can only achieve our goals if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes. We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs
  • When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page