Campaign Analyst
hace 2 días
Campaign Analyst
Barcelona, Spain | Full Time
Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans for 2025 and beyond.
We are looking for a Campaign Analyst to join our Ad Operations team, to set up the campaigns buying strategies on Smadex DSP and make sure they reach our client's goals through daily monitoring and optimization.
The candidate should have a mix of business-oriented and analytical mindset, to understand the short and long term challenges the mobile advertising campaigns are facing and use the tons of data available to get powerful insights to resolve them and create the most effective strategies and algorithms to help improve the Smadex platform
This is a full-time position based in Barcelona
Your tasks and responsibilities:
- Leverage the programmatic ecosystem and attribution knowledge to build, operate, analyze and optimize campaigns following the best strategies to achieve our clients' goals.
- Manage and grow your own client portfolio, within a variety of verticals, KPI's (CPM's, IPM's, CPI's, CPA's, ROAS, etc) and budgets. Highly performance focused.
- Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to provide the right strategic and operational decisions.
- Obtain insights from our campaign portfolio, to make decisions that will directly impact on our company revenue.
- A/B test different variable changes using Smadex DSP and share the results among the team to keep improving performance.
- Help develop and improve our product tools and processes to ensure data influences decisions at all levels of the company. Effective communication is required.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
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