Performance Media Buyer

About Adnovation:

At Adnovation we develop and create innovative B2C membership-based entertainment products. Our team specializes in digital advertising, customer acquisition, and monetization of traffic through the most reliable payment, security, and advertising partners. We are part of EXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia and Tarragona.

Role

As a Performance Media Buyer you will develop marketing campaigns that will drive traffic to our subscription products across a wide variety of verticals and geos. You will actively create, monitor and optimize campaigns for our portfolio of products with a double focus on escalation and positive ROAS. Your daily tasks will also involve data analysis, preparing reports, for management, and proposals and contracts. You will report to your Management on a weekly basis.

Responsibilities:

• Media buy on Google Ads (Display network, Performance MAX, Search & DemandGen).
• Use of internal tools, systems and processes to keep a daily track on the main KPIs (CPA / ARPU / ROAS and others).
• Daily spend/revenue monitoring. A/B testing.
• Testing new products & segments.
• Proven technical understanding and capabilities, including the use of tracking pixels, server to server tracking systems, and creative optimization.
• Close interaction with marketing, operations, product and development teams for strategy and tactical implementation.
• Being able to develop market research, interpret customer insights and analyze user behavior to take advantage of this knowledge in order to implement new user acquisition and activation strategies.
• Media buying on other programmatic platforms if the need arises.
• Direct reporting to the SEM manager.

Profile:

• You have a solid working knowledge of Google Ads and understand the general needs of online advertising.
• Very detail-oriented with a meticulous approach and being able to manage multiple campaigns successfully.
• Excellent time management and organizational skills.
• Money conscious with an innovative approach and ability to thrive in a fast-paced working environment.
• Proactive, a strong communicator able to involve the different teams in the project.
• Analytical mind, good with calculations and statistical interpretation.
• Problem-solving attitude.

Requirements:

• 3 years minimum experience as a media buyer in Google Ads.
• Strong analytical skills, especially with Excel or Google spreadsheets.
• Perfect knowledge of the different performance-based pricing models (CPA, ROAS, CPI, CPM, CPC, etc.).
• Proven experience managing Google Analytics 4 & Google Tag Manager or any other similar tagging tool. Experience with Looker Studio is a plus.
• Experience implementing tracking systems.
• Fluent English & Spanish.
• Strong proficiency with web applications (browsers, software).
• Experience in a subscription business model company is a strong plus.
• Experience media buying in programmatic & RTB platforms is a plus.
• Experience in Social Ads (e.g. Meta Ads) is a plus as well.

What you'll find working at Adnovation:

We offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary

Most of all, we offer a position in a team that thrives on being successful and being industry leaders and innovators. If you have a winning mentality, this position is for you

Experience our benefits:

• Private health care insurance;
• Flexitime and Summer Schedule;
• Your Birthday off as a paid holiday;
• Flexible compensation plan: travel, meals & childcare;
• Subsidized Catering;
• Spanish, English, and Portuguese language lessons;
• Additional internal and external trainings through our EXOGROUP University program;
• Access to quality trainings through Udemy platform;
• English, Portuguese & Spanish language lessons;
• Training budget & study leave;
• Subsidised Gym;
• Calm App subscription;
• Employee referral program - Earn 2500 Euros by referring someone
• Wednesday team breakfast;
• Daily organic fruit;
• Free weekly yoga classes;
• Hybrid remote work

Is this not the right role for you? Then make sure to check out all other roles we have open for you on our careers website.

The companies that are part of EXOGROUP
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