Hotel Digital Marketing

About XOTELS

XOTELS is a revenue management company and a driving force of change in the hospitality industry.

Since 2006, we have helped hundreds of independent hotels outperform their local competition and become market leaders. Today, we work with hotels across 4 continents, supported by a team of 30+ consultants.

The Role

Title: Hotel Digital Marketing & CRM Specialist

Reports to: Head of Marketing

Starting date: Beginning of February 2026

This is a hands-on, client-facing specialist role for someone with prior, proven experience in CRM, email marketing, and hotel ecommerce execution.

You will execute and optimize CRM systems, build and support landing pages, and apply SEO best practices, while communicating clearly and professionally with hotel clients and the rest of our marketing team.

Job Location

Based in Barcelona, Spain

Hybrid: office (3 days a week) + remote (2 days a week)

Mission of the Role

To drive direct revenue for hotels by:

• Running effective CRM and email marketing systems
• Building and supporting high-converting landing pages
• Applying SEO fundamentals correctly
• Communicating clearly with clients to ensure execution aligns with commercial goals

Core Responsibilities & Duties

CRM & Email Marketing

• Set up, manage, and maintain CRM systems for hotel clients
• Configure segmentation, guest profiles, and lifecycle logic
• Execute automated and manual email campaigns:
• Pre-stay, in-stay, post-stay
• Reactivation, loyalty, repeat guest campaigns
• Promotions and upselling
• Ensure CRM data quality, logic integrity, and GDPR compliance
• QA campaigns rigorously — errors are not acceptable

Ecommerce & Landing Pages

• Assist in building and updating landing pages for hotel campaigns
• Support conversion-focused page structures aligned with campaign goals
• Work with CMS platforms (e.g. WordPress) to publish and update content
• Ensure CRM, landing pages, and booking flows work together correctly

SEO Support

• Apply on-page SEO best practices to landing pages and website content
• Support keyword implementation, metadata, internal linking, and content structure
• Assist with SEO-driven content updates and optimizations
• Monitor basic SEO performance indicators and flag issues

Client Communication

• Communicate directly with hotel clients on CRM and ecommerce-related topics
• Translate client requests into clear execution steps
• Explain campaign logic, timelines, and results in a professional, structured way
• Coordinate with internal teams to ensure alignment and delivery
• Flag risks, issues, or limitations early — no surprises

Performance Tracking & Optimization

• Monitor email, CRM, and landing page performance
• Support A/B testing and continuous optimization
• Use data to improve execution, not to decorate reports
• Report on improvements based on findings from data analysis and reporting

Experience & Qualifications

Required

• 3–5+ years of hands-on experience in CRM, email marketing, or ecommerce
• Proven experience setting up campaigns and running CRM systems, not just operating templates
• Experience building or maintaining landing pages (CMS-based)
• Working knowledge of on-page SEO best practices
• Comfortable communicating directly with clients
• Strong attention to detail and execution discipline
• Fluent English (written and spoken)

Preferred

• Experience in hospitality or travel
• Experience with PMS and booking engine integrations
• WordPress experience
• Strong Excel / Google Sheets skills
• Additional languages (Spanish, French, Dutch)

What Personality Are We Looking For?

We are looking for someone who is:

• Execution-first — you deliver, then improve
• Clear communicator — with clients and internally
• Structured and detail-driven — CRM and SEO punish sloppiness
• Commercially aware — you understand why campaigns exist
• Independent — you don't need assistance for every action
• Multi-tasker — comfortable juggling multiple hotels and priorities

What We Offer

• Hands-on responsibility across multiple international hotels
• Direct exposure to hotel owners and decision-makers
• A performance-driven environment with high standards
• The chance to deepen expertise across CRM + ecommerce + SEO
• Competitive salary
• Opportunity to work with the industry-leading hotel consulting company

If that's you, apply.