Digital Marketing Manager

As a Digital Media Specialist, you will beresponsible for initiating, executing, and reportingon digital marketing initiatives to drive awarenessand demand generation within Esker's targetmarket. You will develop and execute Esker's paidads strategy, create and optimize landing pageperformance to increase engagement with Esker'sbrand.

The ideal candidate is a problem-solver with hands-on experience executing digital campaigns acrossemail, paid and social media ad platforms. Youshould have an in-depth understanding of digitalmedia strategies and platforms, data analysis, andoptimization. You are not only a planner and a doer,but a creative thinker with strong writing skills whois savvy at crafting channel-specific copy that'spersonalized for your target audience.

Key Tasks / Duties

Paid Ads:

• Launch and manage paid ads across multipleplatforms (Demandbase, Google, Social)

• Optimize digital ad copy, creative and audiencetargeting to improve rank and increase conversions.

• Create, manage and optimize digital adcampaigns for our suite of products, focused on butnot limited to Google Ads, LinkedIn, andFacebook.Twitter

• Manage monthly budgets and optimize toconversion-focused KPIs (ROAS, CPA, ConversionRate, CPC, CTR, etc.)

• Build campaigns in Salesforce to attribute leadacquisition to paid campaigns

Website

:
• Build high converting landing pages withindifferent CMS platforms (Unbounce, WordPress,Drupal

)
• Customize and perform content experiments,make changes and design landing pages throughHTML & CS

S
• Develop, strategize and execute A/B testing onlanding page

sReporting & Research

:
• Analyze, report and measure the full downstreamimpact of digital campaigns in terms of engagementand pipeline and generate

d
• Regularly analyze and report on key performanceindicators (KPIs) of campaign engagemen

t
• Leverage reporting to inform optimizationrecommendations on how to maximize budget andallocate resources toward highest return oninvestment (ROI

)
• Perform competitive analysis, audience research,and other market insights to develop digitalcampaigns that further the growth of the company

.
• Monitor campaign budgets, timing, A/B testing,and bid adjustment

sEditorial Content

:
• Editorial Calendar for SN and Pres

s
• Coordination with other Marketing area

s
• Work on Canv

a
• Work with Creative Corp

o
• Writing and editing on different platform

s
• Writers coordination (4 external writers, 1copywriter

)
• Press Releases writing and publishin

g
• Calendar coordination with Corporat

e
• Press Database upkeepin

g
• Esker Blo

g
• Calenda

r
• Publishin

g
• Reporting: Social and PR Call

sEducational Requirement

s
• Education in Digital Marketing or a related field. High Level of English (C1

**)

Essential Experien**

ce
• Minimum 6 years combined experience in B2Bdigital marketing, with preferred experience inAccount Based Marketi

ng
• Knowledge in marketing analytics, reporting andleveraging account-based intent da

ta
• Knowledge of digital channels and tactics,including experience with the necessary tools (e.g.,Google Ads, Facebook Ad Manager, Linkedin,Google Analytics, etc

.)
• Experience running campaigns and programs thatdirectly contributed to pipeline growth using modernmarketing tools and channe

ls
• Analytical problem-solver with ability to useanalytics to continually optimize campaig

ns
• Experience with Demandbase is a huge plu

s.
• Outstanding verbal and written communicationskil

lsCompetenci

es
• Good communication and presentation skills withstrong habilities to create content under Esker line

s.
• High sense of aestheti

cs
• Able to fostering digital innovati

on
• Very analytical person with passion for data inmarketing are

a.
• Result-orient

ed
• Dynamic, proactive, positive, creative, initiati

ve
• Excellent on problem solvi

ng
• Very organized person with strong sense of timemanagement and synthesis capaci

ty
• Friendly and collaborative within differentcolleagues and departments by team spirit

ed
• Expert at interaction with different externalstakeholde

rs
• Provider of business vision and new ways toidentify how to attract clients by digital marketi

ng
• Fast in learning the business and Esker guidelin

es