Social Media Manager

hace 1 día

Madrid, Madrid, España Buena Vista All Stars A tiempo completo

NOW HIRING: SOCIAL MEDIA MANAGER

Buena Vista All Stars

Part-Time · Remote · Music Industry Only

Weekly Zoom Meetings · Global Team

ABOUT US

Buena Vista All Stars is an internationally recognized orchestra carrying the legacy of authentic Cuban music worldwide. We are seeking a
Social Media Manager
to manage and grow our digital presence across platforms with strategy, consistency, and cultural sensitivity.

This role is
not for beginners
and
not for influencers
.

Music industry experience is REQUIRED.

ROLE OVERVIEW

The Social Media Manager is responsible for
planning, executing, and managing the social media calendar end-to-end
across all platforms.

You will:

  • Own the calendar
  • Execute posting
  • Guide community tone
  • Coordinate with creative and marketing leadership
  • Ensure consistency, discipline, and quality across all channels

KEY RESPONSIBILITIES

1. Social Media Strategy & Calendar Ownership

  • Build, maintain, and execute the monthly content calendar
  • Align content with tours, shows, releases, announcements, and campaigns
  • Ensure platform-specific strategies (not copy-paste posting)

2. Content Execution & Publishing

  • Write captions and oversee storytelling across platforms
  • Schedule and publish posts, stories, reels, shorts, and community posts
  • Adapt content formats per platform (Instagram, Facebook, TikTok, YouTube, Spotify)

3. Creative Coordination

  • Work closely with designer, videographer, and marketing leadership
  • Request assets, give clear briefs, and ensure brand consistency
  • Maintain visual and tonal alignment with BVAS identity

4. Community & Oversight

  • Oversee daily engagement strategy (comments, DMs, mentions)
  • Coordinate or delegate execution to a Community Manager when applicable
  • Ensure respectful, culturally aligned communication

5. Analytics & Optimization

  • Track performance: engagement, reach, growth, saves, shares
  • Provide weekly insights and recommendations
  • Optimize posting times, formats, and messaging

6. Paid Campaigns (When Needed)

  • Manage or support Meta ads for tours and announcements
  • Coordinate targeting, creatives, and budgets with leadership
  • Report on performance and ROI

7. Workflow & Organization

  • Work strictly inside
    Asana
  • Respect approval chains and deadlines
  • Keep content, captions, and assets organized

REQUIRED QUALIFICATIONS

  • 2–3+ years experience managing social media for artists, labels, festivals, or music brands
  • Must speak fluent English and Spanish
  • Proven experience owning and executing content calendars
  • Strong copywriting and storytelling skills
  • Fluent in Instagram, Facebook, TikTok, YouTube & Spotify
  • Experience with Meta Business Suite and analytics
  • English required, Spanish strongly preferred
  • Highly organized, proactive, and execution-driven
  • Comfortable working remotely with clear leadership

NOT A FIT IF YOU

  • Are looking for a junior or learning role
  • Only want to engage or repost content
  • Avoid structure, calendars, or accountability
  • Need constant supervision

WHAT WE OFFER

  • Competitive part-time compensation
  • Performance-based growth opportunities
  • Clear leadership, direction, and systems
  • Work with a globally respected music brand
  • Long-term collaboration potential

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