Partnership Marketing

Hello

At
Factorial
, we believe that the strength of our growth reflects the strength of our ecosystem. That's why we're looking for a
Partner Marketing & Demand Generation Manager – South-, East- and West-Africa (English-speaking)
whose mission will be to empower our partners by designing and executing marketing initiatives that actually generate demand.

This role is about turning collaboration into pipeline. You'll work closely with partners and internal teams to create campaigns, content, and GTM initiatives that drive visibility, leads, and revenue across these regions. Nothing theoretical — real execution, real impact.

If you like building things, testing fast, and making partner marketing tangible, keep reading.

Are you ready for the challenge?

About the role

We're looking for a hands-on marketer to own
Partner Demand Generation across South-, East- and West-Africa (English-speaking)
.

In the first months, you'll focus on content creation, campaign execution, and activating partners, while learning how our partner ecosystem works in each region. From there, you'll progressively take ownership of the mid-term and long-term partner demand generation strategy.

This role requires balancing day-to-day execution with clear prioritisation and strategic thinking: launching campaigns, working with partners, supporting GTM motions, and tracking what actually works.

In a few words: a high-ownership marketer ready to scale Partner Demand Generation across several strategic regions, with autonomy and direct revenue impact.

What will you be doing?

As
Partner Marketing & Demand Generation Manager
, you will:

• Create partner marketing acquisition strategies:
  Design and execute marketing strategies that directly support regional business and revenue objectives.

• Own end-to-end partner marketing plans:
  Build and deliver co-marketing plans with key partners, driving online and offline demand generation through events, webinars, content, and joint campaigns.

• Lead partner Go-To-Market initiatives:
  Plan and execute GTM strategies with partners across South-, East- and West-Africa, ensuring alignment with regional priorities and sales goals.

• Launch high-impact initiatives:
  Identify, shape, and roll out initiatives to expand reach and pipeline via partnerships, events, content, and scalable demand-gen campaigns.

• Empower partners with the right assets:
  Create and deliver compelling marketing materials, playbooks, and ongoing support to enable partner success.

• Use data to drive decisions:
  Analyze campaign performance, optimize initiatives, and uncover new growth opportunities using clear data and insights.

• Track & report impact:
  Measure success through key metrics such as leads, conversions, pipeline, and revenue, ensuring visibility and accountability on results.

You're a great fit if you:

We're looking for a partner-first, data-driven marketer who combines creativity with execution and loves building demand through collaboration.

• English expert.
  Additional regional languages are a big plus, not blockers.

• Have experience in
  B2B Digital Marketing
  , ideally in SaaS or tech.

• Have worked on
  partner or co-marketing initiatives
  (content, events, GTM, demand gen).

• Understand how marketing supports
  sales and revenue
  , not just brand.

• Are a
  strong collaborator
  , both internally (Sales, Partnerships, Marketing) and externally (partners, agencies).

• Enjoy fast-paced environments and don't need everything perfectly defined to start.

• Are comfortable testing, iterating, and learning from results.

• Communicate clearly and keep things simple.

We'll truly value someone who:

• Makes marketing feel
  human, practical, and useful
  , not corporate.

• Takes ownership without needing constant validation.

• Is organised, proactive, and solution-oriented.

• Is curious, humble, and focused on enabling others to succeed.

• Enjoys working across cultures, regions, and different working styles.

• Wants to grow, teach and learn.

Perks of being part of our team

• Save expenses with Cobee and get your salary in advance with Payflow

• TaxDown to simplify your taxes and maximize your savings

• Healthy life with Wellhub and Alan as private health insurance

• Language classes with Yolk Academy & Factorial Language exchange

• Syra, Nora and Apeteat discounts

• Breakfast in the office, organic fruit and free caffeine and theine

• Flexible schedules , pet Friendly and no dress code

Structured career paths
to support your professional growth-
we don't believe in dead ends.

Transparent salary grids
from
30.000€ to 35.000€ OTE
, with a
80/20 split
(fixed/variable).

Is this you_?_
Come rock the world with us

About us

At Factorial, we're building the leading business management software for companies of all sizes.
Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe's fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we'd love to meet you.

Our Values

• We own it
  : We take responsibility for every project. We make decisions, not excuses.

• We learn and teach
  : We're dedicated to learning something new every day and, above all, share it.

• We partner
  : Every decision is a team decision. We trust each other.

• We grow fast
  : We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website

We #betonpeople