Growth & Demand Generation Manager

BUSUP
We are a global leader in
holistic employee mobility programs
, operating across
Europe, South America, and North America
. We partner with Fortune 500 organizations to ensure their teams have a safe, reliable, and sustainable commute—regardless of their role, shift, or distance.

Our mission is rooted in sustainability and the belief that every employee deserves a stress-free journey to work.
By solving complex mobility challenges, we remove the burden of internal program management, procurement, and vendor supervision. We transform corporate mobility through actionable data insights and optimization plans, making the car-free commute a reality for global workforces.

Functions And Responsibilities
Design and scale BUSUP's global growth engine. You will own the strategy and execution of demand programs that turn market interest into a predictable revenue pipeline, ensuring all global markets operate under a unified, data-driven methodology.

Core Responsibilities

• Global Growth Strategy & Experimentation: Define the GTM strategy across all markets. Lead the global experimentation backlog—testing channels, triggers, and loops—to scale successful initiatives and optimize acquisition costs (CAC).
• Revenue Operations & Data Governance: Act as the global owner of HubSpot and funnel analytics. You will build the data models, dashboards, and CRM architecture (workflows, lifecycle stages) required for confident forecasting and operational excellence.
• Market Enablement & Standardization: Empower local teams by creating the "BUSUP way of selling." This includes developing playbooks, messaging libraries, and sales-enablement frameworks to ensure a consistent global approach to lead conversion.
• Full-Funnel Lifecycle & Reactivation: Drive engagement across the entire customer journey. Design automated nurturing sequences and reactivation loops to maximize the value of the existing database and increase pipeline velocity.
• Strategic Budgeting & ROI Performance: Manage global demand budgets and resource allocation. Monitor spend across markets to ensure investments are prioritized for high-performing channels, maintaining a healthy balance between growth and profitability.
• Cross-Functional Leadership: Align Marketing, Pre-Sales, and Sales teams around unified KPIs. Guide regional leaders through quarterly planning to ensure every market hits its pipeline and revenue targets.

What You Bring

• Experience: 6+ years in B2B Demand Generation or GTM Strategy, with a proven track record of scaling pipeline engines in international environments.
• Technical Mastery: Advanced proficiency in HubSpot (CRM architecture and automation) and a deep understanding of funnel optimization and data modeling.
• Analytical Mindset: A results-oriented professional who lives in the data, capable of identifying win/loss patterns and performance gaps to drive strategic decisions.
• Leadership & Influence: Ability to lead cross-functional initiatives and influence stakeholders across different countries and departments without direct authority.
• Languages: Native/Bilingual fluency in English and Spanish. Proficiency in Portuguese is a significant advantage.

WHY THIS ROLE
You will be the architect of our global expansion. By improving pipeline velocity and conversion efficiency, your work will directly lower CAC and accelerate sustainable revenue growth, making a visible impact on BUSUP's global success.

Languages
:

• Spanish - Advanced
• English - Advanced
• Portuguese - Plus

BUSUP Benefits

• Flexible working hours
• Hybrid work (up to 2 days per week is the current remote working policy)
• Option of Flexible Remuneration (restaurant vouchers, transport vouchers,health insurance).
• Culture of autonomy, responsibility, and continuous feedback
• Annual Leave: 23 working days + half-day of your birthday
• Values & purpose oriented

If you believe you match these values, we look forward to meeting you