Demand Generation Analyst

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

ROLE SUMMARY

The Demand Generation Insights Analyst turns complex data into clear, actionable insights that fuel our demand-generation and pipeline-growth strategy.

You will analyze pipeline quality, source contribution, and campaign performance while serving as a strategic partner to Digital Campaign Managers (DCMs), Sales Development (SDE) Leaders, and Sales Operations.

You will own dashboards, monitor the KPIs that matter most, and proactively advise managers to ensure the generated pipeline is healthy, mature, and aligned with the organization's priorities.

KEY RESPONSIBILITIES

Data, Insights & Reporting

• Build, optimize, and maintain advanced dashboards (Power BI, Excel) covering pipeline health, source contribution, and campaign outcomes.
• Analyze pipeline maturity and quality trends, providing leadership with concise, actionable recommendations.
• Monitor performance KPIs and raise risks or opportunities early, ensuring smooth execution across the demand engine.
• Automate and streamline recurring reporting using Power BI, and Excel programming (advanced formulas, macros, data modeling).

Collaboration & Business Partnership

• Work closely with Digital Campaign Managers, SDE Managers, Sales Operations to support tactical and strategic initiatives.
• Contribute to cross-functional projects that improve transparency, consistency, and measurement of our marketing and sales activities.

Operational Excellence

• Identify process inefficiencies and proactively propose improvements across reporting, tools, and workflows.
• Drive standardization and best practices for data usage within the demand generation ecosystem.
• Support continuous enhancement of the data and tool landscape, ensuring alignment with business needs.

PREFERRED EXPERIENCE & SKILLS

Technical Expertise

• Expert-level Excel skills, including:
• Advanced formulas & functions
• Power Query/DAX
• Data modeling
• VBA/macro automation (or equivalent automation experience)

• Complex dataset manipulation

• Strong Power BI experience, including:

• Dashboard design and optimization
• Data modeling
• Building automated and scalable reporting solutions
• Knowledge of SAP systems, Modelyzr, Crystal Records, D&B Hoovers, ZoomInfo, SAC, Outreach, Salescreen or similar platforms (nice to have).

Business Acumen & Mindset

• Strong analytical thinking with the ability to simplify complex topics.
• Proactive, autonomous, and comfortable advising managers based on data-driven insights.
• Curious, growth-oriented, and eager to challenge processes to drive operational excellence.
• Excellent communicator who adapts insights to different audiences.
• Collaborative and comfortable working across digital, sales, and operations teams.

Other Requirements

• Based in Barcelona, Spain (mandatory)
• Fluent in English; additional EMEA languages are a plus
• University degree in Business, Data, Digital Transformation, IT, or related disciplines

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid