Social Media Specialist Social Media Specialist

Position Snapshot
 

• Location: Esplugues de Llobregat, Barcelona, Spain.
• Company: Consumer Engagement Score (CES) Team - Marketing.
• Type of Contract: Permanent.
• Type of work: Hybrid.
   

The role 

In this position you will effectively manage and elevate the online presence of the company/brand across multiple social media platforms. Your responsibilities will include collaborating closely with media agency, content studios, brands and marketing teams to develop and execute impactful social media strategies. Additionally, you will work closely with the rest Consumer Engagement Services (CES) team to actively engage with the online community and foster meaningful interactions on our own social media channels.

Your day to day will consist of staying updated on the latest social media trends and analytics, as well as, monitoring and analysing social media data, to identify opportunities for improvement and make data-driven decisions to optimize the company's online presence in social media.

Your main goal will be to create a strong and engaging online presence for the company/brand, build relationships with the target audience, and drive brand awareness and consumer engagement through strategic social media initiatives.
 
 

What you'll do 

As Social Media Specialist you will:

• Work closely with brand managers and marketing to develop and execute social media strategies to increase brand awareness, drive engagement, and generate growth. This includes creating content calendars, publishing content, planning campaigns, building brand tone of voice on social media guidelines, working with media agency to build an integrated social brief, and identifying growth opportunities
• Monitor the response to comments, messages, and inquiries on social media platforms done by internal CES team. When applicable, proactively engage with the online community, build relationships, and address consumers concerns or issues in a timely and professional manner
• Track and analyse social media metrics, such as reach, engagement, and conversion rates. Use data insights to identify trends, measure the effectiveness of campaigns, and make data-driven recommendations for improvement
• Monitor social media platforms for mentions of the brand, competitors, and industry trends. Stay updated on relevant conversations and use insights to inform social media strategies and content creation
• Act as a point of contact for managing social media crises or negative feedback. Work closely with CES to respond promptly and appropriately to mitigate any potential damage to the brand's reputation
• Keep abreast of the latest social media trends, best practices, and emerging platforms. Continuously explore new opportunities to enhance the company's social media presence and engagement
• Work closely with cross-functional teams, including marketing, communications, and customer service, to align social media efforts with overall business objectives.
• Collaborate on integrated marketing campaigns and provide social media support for company events or initiatives
• Work closely with brand managers and content studios to develop compelling and engaging content for social media platforms, including text, images, videos, and user generated content (UGCs) resharing. Ensure that the content aligns with the brand's voice and values
• Keep Consumer Engagement Services (CES) function up to date with latest campaign briefs, and trends. Train and coach CES on brand Tone Voice and brand social media standards in alignment with brand management team

Minimum qualifications 

• Experience in social media engagement, moderation, and consumer engagement services. Preferably in FMCG or retail.
• Analytical skill: The ability to analyse Voice of consumer data and feedback, identify trends, patterns, and areas for improvement to enhance the consumer experience.
• Project management: Experience in managing cross-functional projects and collaborating with internal teams to implement consumer experience initiatives.
• People leadership and team management.
• Evidence of cross-functional working and collaboration to achieve results.
• Influence and impact within a matrix environment.
• Defining a process, wolling out change in a business, and reporting on results. 

We offer you
 

We offer more than just a job. We put people first and inspire you to become the best version of yourself.

• Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
• Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
• Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill
• Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.
   
   

About Nestlé 

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. Want to learn more? Visit us at
 

At Nestlé, we are strongly committed to providing equal opportunities for all individuals. We value diversity in age, ethnicity, nationality, sexual orientation, gender identity and expression, sex characteristics, social origin, religion or belief, and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of the action – make it count. 
 

Esplugues Llobregat, B, ES, 08950