Commercial Analytics Manager
hace 2 semanas
Position Overview
As the Marketing / Market Access Analytics Staff Manager, you will play a pivotal role in transforming marketing data into strategic insights that drive performance across campaigns, channels, and markets. You'll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI. With strong technical skills and commercial acumen, you'll shape data-driven strategies to fuel marketing insights that will elevate marketing execution and align it with business goals.
We're Looking For
A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions
A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact
A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights
An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders
Responsibilities
Provide Insights to Shape Marketing Strategy
Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
Translate analytical findings into business cases and action plans aligned with growth goals
Challenge assumptions with evidence-based insights that influence strategic priorities
Deliver Data-Driven Marketing Insights
Analyze and interpret performance across healthcare provider (HCP)-focused marketing channels (e.g., digital engagement with HCP, peer-to-peer events, medical campaigns) to identify trends, ROI drivers, and engagement patterns
Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
Provide timely insights and recommendations that optimize spend, messaging, and channel strategy
Deliver Market Access Data-Driven Insights
Analyze payer data, reimbursement trends, and healthcare economic information to guide market access strategies
Analyze payer coverage policies and develop strategic recommendations to improve market access
Develop dashboards that are visually compelling for leadership to track market access performance metrics
Conduct competitive marketing analysis and monitor competitors' market access strategies to assess their impact on Insulet's positioning and identify opportunities for differentiation
Optimize Tools & Technologies
Build and maintain dashboards and reporting tools to track performance across marketing activities
Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights
Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows
Education and Experience
Bachelor's degree in business, marketing, analytics, engineering, or a related field required
Relevant experience in a marketing analytics, commercial operations, or strategy role
Proven experience in med tech, pharma, or other regulated industries preferred
Demonstrated success in leading analytics initiatives and influencing strategic marketing decision
Skills and Competencies
Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis
Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
Strong business acumen and problem-solving skills within commercial and med tech environments
Ability to synthesize complex data into clear, actionable insights and strategic recommendations
Proven experience in building dashboards and automated reports with high attention to detail
Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levels
Collaborative mindset with a track record of successful cross-functional partnerships
Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs
Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks
Comfortable working in a fast-paced, insights-driven environment with evolving priorities
Location: International - London
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit and
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it
Please read our Privacy Notice to learn how Insulet handles your personal information when you apply for a vacancy with us here.
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