SEO Experimentation Manager

We power people's progress.

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Meet the team

We're looking for an analytical and growth-minded SEO Experimentation Manager to join our Inbound Marketing team at Preply. You'll work closely with SEO/AI search managers and DPR specialists, reporting directly to our Head of SEO.

What You'll Be DoingBuild SEO Experimentation & Measurement Frameworks

• Design and maintain experimentation playbooks to standardize testing across SEO/LLMs, content and DPR functions

• Create analytical frameworks to track performance, extract insights, and guide strategic decisions.

• Build impact estimation models to evaluate ideas, support prioritization, and justify resourcing with solid business cases.

Fuel Data-Driven Growth

• Review and enhance team-generated hypotheses to turn them into structured, measurable experiments.

• Propose and lead new experimentation initiatives that unlock scalable growth opportunities for SEO/AI search

• Collaborate with the Head of SEO to define OKRs, reporting structures, and experimentation cadences across the inbound team.

• Help shape the team's testing backlog and learning roadmap, ensuring alignment with company strategy and impact goals.

• Act as the primary SEO-Data team liaison, translating SEO needs into technical requirements for dashboards, tracking, and APIs.

Tools, Automation & Insight Enablement

• Work hands-on with tools like GSC, Ahrefs, Looker, Amplitude, and internal analytics platforms to extract and communicate insights.

• Build and scale internal templates for prioritization scoring, test evaluation, and impact reporting.

• Use AI tools to automate and optimize analysis workflows for speed, quality, and clarity across the team.

• Synthesize and present complex analyses and test results to senior managers and directors with clarity and business relevance.

• Drive adoption of experimentation frameworks by demonstrating their value through well-structured insights and storytelling.

What You'll Need to Succeed

• 5+ years in SEO or growth roles with strong focus on experimentation, analytics, or strategic planning.

• Deep knowledge of SEO fundamentals across content, technical, off-page and the new LLMs/AI search area and the curiosity to dig deeper into what works

• Proven ability to design and manage experimentation systems, ideally in a cross-functional, matrixed environment.

• Strong business acumen: you think in terms of impact, ROI, and user value, not just rankings or traffic.

• Hands-on experience with GSC, Ahrefs, Looker, Amplitude, and comfort with spreadsheets, dashboards, and impact models.

• Experience using AI tools to improve productivity, automate tasks, or generate insights at scale.

• Excellent communication and collaboration skills: you make technical things understandable and actionable for different teams.

• Proactive and independent: you're not just reacting to requests, you're bringing new, data-backed ideas to the table regularly.

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.

---