Events Lead

Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other locations.

We're hiring a Senior Events Lead to own and scale our global events portfolio. You'll lead strategy and execution across hundreds of events annually - from community-led activations and third-party sponsorships to flagship owned experiences like Waves, our annual conference.

This is a leadership role. You'll manage a team of event planners, build strong cross-functional partnerships with GTM and marketing teams, and translate Make's business strategy into event plans that drive measurable outcomes. You'll own the commercials for events - managing budgets, tracking ROI and pipeline contribution, and driving revenue opportunities.

The ideal candidate connects the dots between events and lifecycle marketing strategy. You'll ensure every activation - whether a local meetup or a major brand moment - reinforces our goals for awareness, adoption, expansion, and loyalty. You bring a sharp eye for creative direction and production quality, ensuring Make's events deliver exceptional experiences that reflect our brand standards. You're equally comfortable setting long-term vision and rolling up your sleeves during peak execution periods.

We're investing heavily in events to deepen relationships with our community, customers, and partners worldwide - from local community meetups to Waves, which is growing rapidly. This is your chance to establish events as a core driver of business growth and a signature expression of Make's brand.

What you'll do:

• Own Make's global events strategy: decide the mix of events (sponsorships, community, brand, customer, launch) that best serve our evolving business priorities, and adapt it over time.
• Drive commercial outcomes: ensure events contribute to awareness, pipeline, retention, and customer growth, with clear ROI. This includes partnering with the relevant teams to drive sales and sponsorships of flagship events.
• Be a player-coach: lead, mentor, and inspire a globally distributed team of :3 (plus agencies/freelancers), while stepping in directly to run critical workstreams during peak periods.
• Lead vendor and partner relationships: own negotiations and commercial agreements with agencies, venues, and production partners, ensuring quality and efficiency.
• Integrate events into the broader GTM engine: collaborate with brand, product marketing, PR, community, and sales to ensure events drive maximum value and extend into digital, social, and earned channels.
• Deliver excellence in execution: from on-the-ground logistics to the strategic arc of flagship experiences, ensure that every event strengthens the Make brand and leaves a lasting impression.
• Spot and solve problems across the event lifecycle: apply deep expertise in anticipating and resolving challenges from planning through execution, while building scalable programs that can run smoothly without your daily involvement.
• Partner closely with content, comms, and executives: design events that tell Make's story, showcase our leadership, and align with our brand narrative.
• Measure and optimize: set KPIs, partner with analytics on reporting, and evolve the strategy based on impact.

What we're looking for:

• A proven track record leading global events strategy and execution, ideally in tech/B2B/SaaS environment and across a variety of event types.
• Proven success designing commercially impactful event programs that balance awareness with measurable business outcomes.
• Strong leadership skills: experience managing small teams, agencies, and freelancers, and coaching them to connect execution to business objectives.
• A player-coach mindset: comfortable owning big-picture strategy while rolling up your sleeves at critical moments.
• Skilled negotiator with experience managing budgets, sponsorships, and vendor contracts at scale.
• Demonstrated ability to spot issues early, resolve complex challenges under pressure, and ensure seamless delivery of high-stakes events.
• Experience designing scalable, repeatable event programs that empower teams to deliver consistently without your constant involvement.
• Excellent cross-functional collaboration: able to integrate events into GTM, PR, product launches, and community growth - and manage all relevant stakeholders.
• An impeccable track record in creating memorable experiences that move brands forward.

You'll thrive in this role if:

• You love the buzz of events and take pride in making them unforgettable.
• You're the kind of person who stays calm when things get messy and finds solutions fast.
• You think big-picture but know the magic is in the details.
• You naturally turn complex projects into smooth, repeatable systems.
• You enjoy mentoring others and seeing a team grow under your guidance.
• You get energy from connecting with people - whether it's colleagues, partners, or a room full of customers.
• You see events not just as experiences, but as a way to move a brand and a business forward.
• You're just as comfortable managing execs backstage as you are analysing data to measure event ROI.

What we offer:

• RSUs grant in a rapidly growing company raising its value every day
• Annual bonus
• Multinational team with 42 nationalities creating the future of automation
• Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year
• 3 Company Impact Days per year
• Notebook/Macbook and 34'' curved monitor
• 25 days of vacation, 4 sick days
• 10 care days to care for your loved ones
• Extra parental vacation (3-6 months)
• RSUs grant for a newborn child
• Life insurance
• Gympass
• Meal and transportation tickets, medical insurance
• Team buildings, parties, and company events multiple times a year
• Flexible working hours + home office

Join us on the ride

What we stand for:

We roll together -
We embrace different ideas to grow together and create powerful solutions.

Customer impact first -
We empower our customers to succeed, aiming for sustainable impact.

Game on -
We're explorers at heart: play is our fuel and creativity has no limits.

For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.

At Make, we know that exceptional work comes from people who bring different perspectives and experiences. We build a place where everyone feels welcome, heard, and empowered to create, contribute, grow and make an impact. We encourage people of all backgrounds, identities, abilities, and experiences to apply. Our hiring decisions are based on your qualifications, skills, merit, and the needs of our business. We have zero tolerance for discrimination or harassment of any kind.

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