Sales Team Lead

Location: Madrid (Hybrid)

Type: Full-time

Department: Sales — Spain

Reports to: Head of Sales (works closely with Head of Sales Ops)

About CUBRO

CUBRO makes beautiful, well-crafted kitchen fronts and bathrooms that work with modular systems (think IKEA-compatible). We're a design-driven scale-up: fast, hands-on and growing. As we professionalise our commercial organisation, we need leaders who can combine commercial hunger with operational rigour and who care deeply about how design and delivery meet the customer.

Role summary

We're hiring a Team Lead — Sales (Spain) to lead and grow our Spain sales team. This role is a hands-on people leader: you'll coach Account Managers and Pre-Sales, enforce best-in-class sales & hand-off processes, drive onboarding and training, and make sure the commercial operation runs smoothly in partnership with Sales Ops and Design. If you love mentoring, building scalable sales routines, and helping a team win consistently while preserving a high-quality customer experience — this is for you. As we scale, we expect our Sales Team Leads to champion the use of technology — including AI-assisted tools — to improve efficiency, decision-making and sales quality. You will play a key role in driving adoption of CRM best practices and evolving our prompting workflows in collaboration with Sales Ops.

What you'll do (key responsibilities)

• Lead a team of Account Managers / Pre-Sales in Spain: hiring, 1:1s, performance reviews, career development and morale.
• Own day-to-day commercial execution: weekly forecasting, pipeline hygiene, quota delivery, and CRM discipline (HubSpot).
• Implement and scale repeatable sales processes and hand-offs (Lead → Pre-Sales → AM → Design → Delivery) to reduce friction and retrabajo.
• Design and run the sales onboarding & training program (with Product Training Lead) so new hires ramp fast and consistently.
• Coach the team on consultative selling, commercial design conversations, upsell, and closing complex projects.
• Partner closely with Head of Sales Ops to ensure reports, dashboards and automation are actionable and adopted.
• Work cross-functionally with Design, Pre-Production and Customer Success to defend customer experience while hitting numbers.
• Surface and resolve blockers: pricing friction, lead quality issues, tooling gaps, and compensation questions.
• Be a cultural champion: preserve the craftsmanship and customer-first mindset while pushing for commercial scale.
• Promote and evolve the use of AI-powered tools (e.g., prompting frameworks, Copilot insights) to improve team productivity and decision-making.
• Ensure the team adopts technology efficiently — from CRM workflows to AI-assisted routines — in partnership with Sales Ops.

Who we're looking for (must-have)

• 3+ years leading a commercial team (Team Lead / Head of Sales / Sales Manager) in B2B/B2C contexts.
• Proven track record building processes, onboarding and running structured sales rhythms.
• Deep experience with a CRM (HubSpot strongly preferred) — building reports, automations and enabling adoption.
• Excellent coach: you enjoy 1:1s, role plays, feedback and progressive performance management.
• Operational mindset — you can both define strategy and get into the "barro" to unblock execution.
• Strong communication skills (Spanish required; English fluent).
• Data-driven and comfortable with KPIs, forecast discipline and SLAs.
• Empathetic leadership: able to protect and scale a collaborative, design-aware culture.
• Comfort working with AI-assisted tools (prompting, automation, insight generation) and a strong appetite for leveraging technology to scale teams.
• Strong technological fluency: able to drive CRM adoption, use automation tools, and collaborate with Sales Ops to improve efficiency.

Nice-to-have

• Experience in home / furniture / kitchens / interior design or with modular systems (IKEA ecosystem).
• Experience working with Pre-Sales / Sales Engineering or close collaboration with Product/Design teams.
• Familiarity with training design or experience running internal academies.

KPIs & success metrics

• Team attainment vs quota (monthly / quarterly).
• Time to autonomy for new AMs (target: reduce to 6–8 weeks).
• % of leads with a "next step" within 7 days.
• Handoff quality: % of projects returned from Design for clarification (target: reduce).
• eNPS / team satisfaction and retention of top performers.
• CRM hygiene rates: % records complete, pipeline accuracy.

30 / 60 / 90 day plan (what success looks like)

30 days — Understand & stabilise

• Meet 1:1 with each AM + Pre-Sales; audit pipeline & CRM hygiene.
• Deliver a 1-page diagnosis with 3 quick wins to remove friction.
• Run first coaching session & short skill check for the team.

60 days — Deliver quick wins & systematise

• Implement 1–2 process improvements (handoff, lead routing, Copilot insights).
• Launch a short onboarding checklist for new hires; run training session.
• Show measurable improvement in lead handling / next-step metric.

90 days — Scale & embed

• Deliver playbook for Sales Spain (processes, KPIs, coaching calendar).
• Team hits a meaningful step toward quarterly target and shows improved ramp rates.
• Positive pulse results from team; harmony with Sales Ops and Design.

What we offer

• A chance to lead and shape the commercial engine of a design-driven scale-up.
• Hybrid work, flexible hours and a collaborative culture.
• Competitive package (salary + variable) and real ownership / growth opportunity.
• Close mentorship from founders and cross-functional exposure (Design, Product, Ops).