Product Marketing Manager

hace 1 semana

Barcelona, Barcelona, España Smart Point A tiempo completo

Company Description

Smart Point is a fast-growing prop-tech company redefining how people interact with buildings. Through our Smart Locker ecosystem, standalone devices, and app, we unify last-mile logistics, services, and everyday amenities into a seamless digital–physical experience.

By 2026, we're scaling building-centric services across residential, office, and hospitality sectors — enriching user journeys and partner ecosystems. Our product experience spans app, locker screens, and digital portals. Your mission: make that experience commercially powerful, engaging, and relevant for every building.

Role Description

We're looking for a strategic and hands-on
Product Marketing Manager
to lead go-to-market (GTM) efforts across Europe and the UK. You'll own positioning, messaging, and product adoption — ensuring we deliver consistent value and user-centric experiences across all touchpoints.

You'll work cross-functionally with Product, Tech, Sales, and Marketing teams to align roadmaps with market needs and drive adoption through storytelling, experimentation, and user insight.

What You'll Do

Customer Insight & Positioning

  • Refine our Ideal Customer Profiles and buyer personas.
  • Translate user and market insights into clear product narratives.
  • Own product messaging and ensure it resonates across verticals and geographies.

Go-To-Market Strategy

  • Lead product launches end-to-end — from planning to measurement.
  • Shape our GTM funnel: awareness → activation → retention.
  • Coordinate with Marketing to link product updates with campaigns.

User Adoption & Experience

  • Optimize onboarding, in-product messaging, and user journeys across app, lockers, and portals.
  • Analyze usage data to improve engagement and reduce friction.
  • Define KPIs and report on adoption, activation, and GTM performance.
  • Create enablement materials for internal teams (Sales, Ops, Product).

Cross-Functional Collaboration

  • Align with Product on roadmap validation and feature prioritization.
  • Manage all product marketing content: UX copy, web pages, onboarding, and tutorials.
  • Ensure every touchpoint reflects our brand, positioning, and drives conversion.

You're a Great Fit If You Have

  • 5–7+ years in Product Marketing in B2B SaaS or tech environments.
  • Proven GTM experience across European or international markets.
  • Strong user insight and storytelling capabilities.
  • Excellent written and verbal communication in English and Spanish.
  • Comfortable in fast-paced, cross-functional teams.

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