Senior Category Manager

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One,  Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU.  In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. 

Are you a strategic, data-driven marketer with a passion for building categories, driving brand growth, and shaping commercial excellence? Do you thrive at the intersection of marketing and sales, translating insights into actionable plans that deliver results across channels? If you are ready to lead with impact and be the category voice in a dynamic and competitive
environment, this opportunity is for you.

We are looking for a Senior Category Manager to join our Iberia Category team, reporting directly to the Head of Category. In this role, you will be the go-to expert for category and brand matters in the Hub, owning the vision, building the plan, and driving execution across all channels.

You will collaborate closely with Sales and Marketing teams to deliver winning strategies for our brands, ensuring seamless execution. Acting as the category vision ambassador, you will lead with insights, sharpen our fundamentals, and inspire both internal and external stakeholders to unlock sustainable growth.

What your role is

As Senior Category Manager, you will:

• Act as the category vision ambassador, owning plans and driving results across the Iberia Hub.
• Develop and execute Category & Brand plans including all marketing mix elements: innovation, assortment, promotions, distribution, and merchandising.
• Partner with Sales and Customers to land brand strategies in every channel, from promo strategy and range reviews to sales fundamentals.
• Collaborate with the Cluster Marketing team to build strong 360º consumer and shopper plans; proactively input into consumer activations and lead shopper activations at POS (brick-and-mortar and e-commerce).
• Co-lead, with manager support, the Joint Category Planning (JCP) process, ensuring consistent alignment between category vision and execution.
• Lead the monthly Category & Brand review: analyze market performance, competitor dynamics, and internal results, working with KAMs to accelerate growth, mitigate risks, and close performance gaps.
• Champion in-depth customer and shopper understanding, driving flawless execution in innovation launches and go-to-market plans.
• Lead Pricing projects, including Trade Efficiency and Net Revenue Management (NRM) plans.
• Manage and control the Brand Budget, ensuring efficient resource allocation aligned with priorities.

What you'll bring to the team

You are a proactive, strategic thinker who combines strong marketing and commercial acumen with the ability to influence across functions and stakeholders.

• 5+ years' experience in Category Management, Brand Management, or Trade Marketing, ideally within FMCG.
• Proven ability to own the P&L drivers, from assortment and promotions to pricing and distribution.
• Strong experience working with Sales and Customers, driving category fundamentals and joint business planning.
• A track record of turning data and insights into actionable growth strategies.
• Hands-on experience in shopper activation, both in physical retail and digital commerce.
• Excellent analytical and problem-solving skills; able to navigate complexity and prioritize effectively.
• Strong communication and presentation skills, with the ability to engage both internally and externally as the category ambassador.
• Fluency in English and Spanish required; Portuguese is a plus.
• Passion for food, brands, and building winning categories.

What we offer
Work with Heart – Flexibility is part of our culture. Our hybrid work policy encourages connection and collaboration, with an average of two days per week in the office. We also embrace smart working hours, including early Friday finishes and a reduced summer schedule in July and August.
Health & Wellbeing – From your first day, you'll have the opportunity to join our private health insurance plan. We also offer annual medical check-ups, flu vaccinations, and accident & life insurance coverage to support your physical and mental wellbeing.
Your Future, Secured – We care about your long-term plans. That's why we offer enhanced contributions to a private pension plan, helping you plan for what's ahead.
Everyday Perks – Enjoy daily meal vouchers and access to a flexible compensation plan that lets you customize your benefits — whether it's transportation, training, childcare, or additional health coverage.
Time to Recharge – Our generous annual leave policy includes vacation days and personal time to ensure you can fully disconnect and recharge.
Make an Impact – We believe in giving back. You'll receive extra paid time off each year to dedicate to volunteering and community engagement.
Grow with Purpose – You'll also benefit from exclusive product discounts and the support of a people-first culture that values growth, belonging, and purpose.

At General Mills, we believe in a culture that balances performance with purpose. You'll be part of a diverse, dynamic, and people-centered organization that values your growth, wellbeing, and ambition.Join us – Hungry to Shape the Future.