Category Manager

CrowdFarming is the leading European tech marketplace connecting farmers directly with consumers. We are building the technology and logistics to provide consumers with access to the largest catalog of organic and regenerative farmers. With CrowdFarming, farmers receive fair prices for their organic products while consumers receive fresh food that travels 75% less time than in supermarkets. Since our launch in 2017, we have partnered with over 300 farmers across Europe. CrowdFarming is present in 8 countries and sells to more than 600,000 customers in 32 countries.

In 2025, CrowdFarming acquired La Ruche qui dit Oui, a French platform and pioneer in the sale of local products through a franchise network of distribution points called "hives". Together, we form the largest direct food sales network in Europe.

Our vision is to make organic regenerative agriculture possible for farmers and accessible for consumers.

About the Role

We are looking for a Category Manager to lead our Pantry category (including wine, coffee and other beverages).

CrowdFarming is already well known for offering fruits sourced directly from organic and regenerative farmers, and we have a strong ambition to further expand our catalogue of other product groups. The Pantry category includes a wide range of products such as olive oil, dried fruits, pasta, rice, beverages, condiments, wine, coffee and many more.

You will work closely with the Head of Catalogue and the Cheese and Meat Category Managers and will be responsible for designing and implementing a winning strategy to support the company's growth ambitions. Some subcategories are already well developed (olive oil, dried fruits), others are still in their early stages of development (wine, coffee, etc.), and some have not yet been explored.

Managing this category offers a unique opportunity to make a significant impact on the company's development.

Key Responsibilities

• Designing and implementing the overall strategy of the category (analyse the current catalog and identify growth opportunities)

• Designing a relevant product offer for each subcategory

• Managing the relationship with existing Farmers and hunting for new ones

• Negotiating contracts and prices with the Farmers

• Launching products on the website

• Forecasting and demand planning

• Monitoring shipments together with logistics team

• Proactively managing your catalog

• Reporting on the P&L of your category

• Managing a team of Farmer hunters: inspire, motivate and get the best from each profile

Your Profile

• You have a background or significant experience (+5 years) in agronomy, agriculture, the food industry, or in food procurement.

• Spanish is your native language and you have a strong command of English.

• You are passionate about food and specific knowledge and experience about some type of Pantry products (EVOO, dried fruits, wine, coffee, etc …) would be a plus.

• You have a strong commercial mindset: you work towards targets and know how to reach them.

• You have excellent negotiation and communication skills.

• You already have a successful experience in the management of cross-functional teams.

• You enjoy managing complex projects with a high level of uncertainty and are confident in making decisions.

• You are flexible and adapt easily to change.

• You enjoy meeting and visiting farmers

• You are available for frequent travel to the fields.

What We Offer

• A permanent full-time contract with reduced working hours on Fridays and during summer.

• Flexible work schedule and environment.

• €25/month support for recurring expenses.

• An annual €250 grant to support any training you wish to undertake related to your responsibilities and tasks.

• English, French, German, and other language classes partially funded by CrowdFarming.

• A flexible compensation plan and tailored benefits.

• Website credits to celebrate your birthday and work anniversary.

• Health insurance partially funded by CrowdFarming.

If you are passionate about food, organic regenerative agriculture or e-commerce and want to be part of a growing team, we are looking for you