Product Marketing Manager

hace 4 días

Barcelona, Barcelona, España Freenow A tiempo completo

Location
: Come and join us in our Barcelona office
FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

We're looking for a Product Marketing Manager to turn innovative product features into powerful stories that drive adoption across Europe. You'll shape go-to-market strategies, craft engaging multi-channel campaigns, and work closely with Product, Brand, and CRM teams to make mobility more seamless for millions of users.

Based in Barcelona, you'll join a diverse, international team and collaborate across seven markets.

Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

  • Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services.
  • Translating product updates into clear, benefit-driven messaging for both B2C audiences.
  • Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital).
  • Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling.
  • Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance.
  • Staying up to date with the product roadmap and proactively identifying communication opportunities.
  • Bringing insights from users and competitors back to product teams to influence roadmap and priorities.

TO BE SUCCESSFUL IN THIS ROLE:

  • 5+ years of experience in Product Marketing, ideally in B2C apps, marketplaces, or digital services.
  • Proven track record in launching features and delivering successful product adoption campaigns.
  • Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce.
  • Experience collaborating closely with cross-functional Product and Tech teams.
  • Strong written and verbal communication skills in English. Other European languages are a plus.
  • Creative and strategic mindset, paired with a data-driven approach to problem-solving.
  • Ability to work autonomously in a dynamic, international environment.

BENEFITS & PERKS IN A NUTSHELL:

  • Flexible working arrangements
  • LinkedIn Learning
  • Sabbatical & special leave policies
  • WeRoad partnership
  • Birthday, 24th + 31st December off
  • Short term EU work policy
  • Mobility Credit
  • Health Insurance
  • Employee assistance program

Plus more local benefits depending on your work location
DIVERSITY, EQUITY & INCLUSION:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We want you to grow and evolve, bring your true self to work.

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

ABOUT FREENOW:
We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.

Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe.

Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.

  • Product Marketing Manager

    hace 1 semana

    Barcelona, Barcelona, España Smart Point A tiempo completo

    Company DescriptionSmart Point is a fast-growing prop-tech company redefining how people interact with buildings. Through our Smart Locker ecosystem, standalone devices, and app, we unify last-mile logistics, services, and everyday amenities into a seamless digital–physical experience.By 2026, we're scaling building-centric services across residential,...

  • Product Marketing Operations Manager

    hace 2 semanas

    Barcelona, Barcelona, España psd group A tiempo completo

    Product Marketing Operations ManagerSummaryLocation:Barcelona (hybrid)Day Rate:NegotiableDuration:until end of 2026Availability:ASAPAbout the ClientMy client is the air transport industry's IT provider, delivering solutions for airlines, airports, aircraft, and governments. Their technology powers more seamless, safe, and sustainable air travel.They are...

  • Product Marketing Manager

    hace 6 días

    Barcelona, Barcelona, España Qonto A tiempo completo

    Our mission?Creating the freedom for SMEs to succeed in business and beyond, by delivering Europe's leading finance workspace. We combine business-class tools (seamless invoicing, spend management, and pre-accounting) with unwaveringly attentive 24/7 support, designed to help businesses breeze through all things finance.Our journey:Founded by Alexandre and...

  • Product Marketing Manager

    hace 6 días

    Barcelona, Barcelona, España Outpost24 Group A tiempo completo

    Outpost24 is seeking a Product Marketing Manager to join our team from one of our European offices We're looking for a strategic, hands-on Product Marketing Manager who can move quickly, think clearly, and translate complex cybersecurity products into compelling narratives that drive adoption and revenue. You thrive in a fast-paced, agile environment where...

  • Product Marketing Manager

    hace 4 días

    Barcelona, Barcelona, España Outpost24 A tiempo completo

    Outpost24 is seeking a Product Marketing Manager to join our team from one of our European officesWe're looking for a strategic, hands-on Product Marketing Manager who can move quickly, think clearly, and translate complex cybersecurity products into compelling narratives that drive adoption and revenue. You thrive in a fast-paced, agile environment where...

  • Product Marketing Manager

    hace 2 semanas

    Barcelona, Barcelona, España Manychat A tiempo completo

    WHO WE ARE We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth. With a diverse team spread across three continents, we're building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million...

  • Product Marketing Manager

    hace 1 semana

    Barcelona, Barcelona, España Manychat A tiempo completo

    Who We Are We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.With a diverse team spread across three continents, we're building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million...

  • Senior Product Marketing Manager

    hace 1 semana

    Barcelona, Barcelona, España BSPORT A tiempo completo

    Start date: January, 2026Level: SeniorLocation: BarcelonaWe're looking for our future Product Marketing Manager.bsport is a fast-growing SaaS platform serving boutique fitness studios worldwide. Fresh off our Series B, we are entering an exciting hyper-growth phase – expanding rapidly across global markets with a strong focus on the United States. We're...

  • Product Marketing

    hace 1 semana

    Barcelona, Barcelona, España IZERTIS A tiempo completo

    Descripción¿Te gustaría trabajar como Product Marketing & Communications Manager?Si es así, Felicidades Has llegado al lugar adecuado.¿QUÉ BUSCAMOS?Titulación ADE, Ciencias Empresariales, Grado Superior Contabilidad y Finanzas, Master en finanzas, banca y seguros.Experiencia como PMO/JdP en departamentos de Marketing, Producto o Comunicaciones, o...

  • Senior Product Marketing Manager

    hace 2 semanas

    Barcelona, Barcelona, España bsport A tiempo completo

    Start date: January, 2026Level: SeniorLocation: BarcelonaWe're looking forour future Product Marketing Manager.bsport is a fast-growing SaaS platform serving boutique fitness studios worldwide. Fresh off our Series B, we are entering an exciting hyper-growth phase – expanding rapidly across global markets with a strong focus on the United States. We're...